Google SERP Optimisation Tool
What is this?
We have built this tool to help people with the on-page optimisation of their website. It simulates the search engine results pages (SERPs) seen on Google.
You can enter the meta page title, meta description and URL of your web page below to display a virtual SERP based on the data you enter.
Optimising Your Meta Title and Description is key to getting noticed on Google
A huge 95% of internet users will not look beyond the top 20 results on Google and your SERP snippet is the first thing the users will see. It is important to optimise your meta title and description as best you can to sell your services to the user and increase your CTR.
The title of your web page should contain your most important keyword(s) first followed by the company or brand name. The meta title is limited to just 70 characters so you have to be clever and creative with what you want it to say!
The meta description is your opportunity to describe the web page and is limited to 156 characters. Aim to use your keyword within the description to strengthen the SERP snippet.
Your SERP snippet is very important, as it will maximize your click through rate and allow Google to understand more about your webpage. You should see this as your chance to 'advertise' the web page to the user and be constructive and strategic.