- by Gemma
Looking forward to Christmas campaigns
Although the sun is still shining and Christmas is the last thing on many peoples’ minds, now is the time to get ahead!
At Reflect Digital, our elves have already begun preparations for the festive season! Early planning certainly is the key to a smooth and successful Christmas campaign.
We all employ festive marketing, some on a larger scale than others, nonetheless when summer comes to an end, it’s time to start considering your campaign. Maybe you have Christmas themed products that will hit the market or seasonal services to promote? Or maybe you just want to create a magical experience for your customers over the festive season? Well, now is the time to begin planning to ensure a creative and effective Christmas marketing strategy.
Campaign themes & messaging
Once you have defined the audience that you want to target, it’s time to start thinking about your campaign themes and messaging; you can make this a really fun brainstorming session - think Santa hats and snowflakes, maybe you want to focus on a theme such as family or the gift of giving - think about your brand values, get creative, why not create your own hashtag?
Get your dates in order
As summer draws to an end, it’s time to get organised and generate a Christmas timeline. Check out the key marketing dates over the festive period, (don’t worry - we have created a handy downloadable guide for you.) Start plotting your events, marketing activities and content - think about ideas for seasonal promotions and key products to push, from here you can start planning your actions.
Autumn is a prime time to start planning and designing your assets. You can be innovative with this and create a fun and interactive experience for your consumers. Why not consider personalised email newsletters, themed website and social banners, festive email signatures and dressing your logo in a Santa hat, Reflect Digital can even bring snow to your site! Our top tip is that you want to ensure that you take a joined-up approach when it comes to your graphics, make sure that your designs are consistent throughout your campaign and ones that your customers will remember.
Seasonal landing page
By Halloween, ideally, you want to have drafted your Christmas landing page on your website and ensure it is easily accessible from the homepage. Here you might want to include things such as your Christmas opening hours, seasonal products and offers and specific services that you may offer. If your brand allows it, go fun and bring a little Christmas cheer! Aim to get your page live for November for all of those Christmas enthusiasts. Make sure you use a range of platforms to push traffic through to your site (don’t forget to track this to see the success of your overall campaign.)
If you’re in need of a little inspiration, we have a whole host of ideas to help you plan for Christmas! Why not have an interactive advent calendar for your site? This can help you to learn more about your customers and to keep your brand at the forefront of their minds! If you want something more basic, we can create a bespoke countdown clock for your website - customers might need the nudge of urgency to buy your great products! If you need something more physical, we can design an actual chocolate calendar! This is a great way of promoting your brand to clients, and is enough to put anyone in the Christmas mood!
We can also do the heavy lifting for you and give your website a Christmassy look and feel, if you want to dress your logo in a Santa hat, or have snow falling on your site, or even something more elaborate, then let us know! We also offer targeted PPC campaigns, data capture campaigns and anything else you can think of! Christmas doesn’t have to be stressful, get all of the planning out of the way (or leave the stress up to us!) and have an easy and smooth Christmas season!