- by Paul
We are finalists for The Drum Search Awards 2018!
We were delighted to learn last week that we have been shortlisted for the ‘Best B2B SEO Campaign’ for our work with client FlexFlooring, one of the UK’s leading suppliers of resin, epoxy and polyurethane flooring.
We were tasked with improving FlexFlooring’s search visibility and more specifically the quality and number of new leads generated through the website and this is exactly what was achieved.
UX and CRO elements were considered in order to ensure the campaign would deliver maximum ROI and website improvements were made to increase the likelihood of traffic converting.
In addition to these website improvements, through strategic targeting and effective content development, we helped position FlexFlooring as an authority within their industry. We created expert content and achieved over 50 featured snippet rankings by doing so. This helped drive significant traffic and enquiries.
The results have been fantastic in a highly competitive marketplace, not just from rankings and traffic perspective, but actually delivering tangible business impact on new enquiries received and revenue generated.
Through CRO work, improved UX and targeted content to attract relevant users we improved FlexFlooring’s website conversion rate and increased new business enquiries to the point that Q4 2017 was the best quarter they had ever had.
The winners will be announced at the awards ceremony on 25th April 2018 at the London Mariott Hotel – fingers crossed!
If you would like to know more information on the campaign and results generated, feel free to read our Flex Flooring case study.