PR & Outreach Lead job Maidstone
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PR & Outreach Lead

THE ROLE.

Head up the Outreach & Digital PR team in a vibrant growing search engine marketing agency. We are looking to grow our Digital PR and outreach team within Reflect Digital to meet our client demand. You will have intimate knowledge of the PR and link building process from end to end and will be able to support and train your team in a variety of link building and PR tactics. It is essential that the successful candidate has experience in producing high-quality PR campaigns that have achieved top tier organic links.

As an Outreach Lead you will be executing Reflect Digital’s off-site SEO strategy for our diverse clients who are looking to build high-quality links. You will be full of ideas on how to get links from a wide range of tactics. You will be used to working with a broad team of SEO experts and creatives.

This is a role that will allow you to use both creative and analytical skills to ensure our clients are consistently earning high quality links and coverage that will help increase search visibility. 
 

THE TEAM.

We are a team of diverse, dedicated marketing experts who are constantly looking to improve our client's projects and honing our knowledge at the same time. It would be good to hear from you if you think you have the right skills to join our team.

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ACCOUNTABILITIES.

The agency will rely on you to:

  • Owning the outreach and link building product offering of Reflect Digital
  • Accountable for the growth of the outreach team through both training and wider support and development
  • End-to-end delivery of Reflect Digital’s outreach strategy for our clients across multiple domains, markets and languages
  • Working to improve organic search performance by consistently delivering high-quality backlinks through outreach campaigns and developing world-class evergreen tools and resources for the Reflect Digital website
  • Manage client relationships and be comfortable supporting the wider team from sales to delivery 
  • Managing the outreach campaign ideation process

 

Apply now
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RESPONSIBILITIES.

You will be responsible for:

  • Lead ideation sessions to generate innovative ideas

  • Support the growth and development of the team through training and development

  • Lead the design and develop of onsite tools and content marketing campaigns to deliver the outreach strategy and agreed goals

  • Maintain relationships with journalists, key influencers and publications

  • Identify link acquisition targets through technical research techniques. Competitor technical analysis 

  • Analyse the performance and impact of each outreach campaign to develop our best practice

  • Understand backlink analysis and be proficient at producing reports from competitors backlinks

  • Coordinate with various stakeholders including client teams and stakeholders as well as internal management

  • Create reports and insights from campaign activity and be able to present findings to a wide variety of stakeholders

  • Connect with influential media outlets and journalists to distribute content

 

How will your role develop?

We want our team to be passionate about their work and progress their skills & career. You will have the opportunity to specialise in specific areas of paid search and also progress into account management; taking ownership of client accounts and driving the strategy for their growth.

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YOUR GREATEST ACHIEVEMENTS WILL BE:

  • Creating and launching link building campaigns that attract high-quality links from the target audience. You will have been involved from the first client contact to the end delivery, writing up the case study and entering it in for award recognition! 

  • You will have managed the client expectation and managed the teams time to deliver award-winning link building campaigns

  • You will have grown the team of PR and outreach specialists through development of our product offering

 

YOUR PLACE IN THE AGENCY AND KEY RELATIONSHIPS

  • Report to the Head of SEO 

  • Working with SEO team members, PR specialists, creative department

  • Supporting the Head of Client Services to sell the service and the Head of SEO to deliver the campaigns


THE PACKAGE.

  1. Salary: £35K - £40K dependant on experience

  2. Annual Leave: 20 days with one additional day per year up to 30 days, plus birthday and Christmas free time

  3. Perkbox employee reward and discount program

  4. Flexible working, 4 day work week, remote working available

  5. Private Healthcare from Vitality

Apply now
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OUR CULTURE.

Reflect Digital is more than just a workplace, we are a family, we genuinely care for each other and for our clients and partners.

Our culture has evolved since being founded in 2011 and the Reflect Digital Way is here to help guide our culture forward. Our culture belongs to us and no-one else. Collectively we must nurture it to ensure we continue to build a family environment that team members want to stay within and new team members want to join.

 

DIVERSITY AND INCLUSION

Diversity and inclusion are at the heart of what we value as an organisation. Reflect Digital is an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our People team are happy to support with any reasonable adjustments that are needed within the recruitment process. We are committed to providing an inclusive and welcoming environment for all employees, volunteers, subcontractors, freelancers, and clients. Your information will be kept confidential according to the General Data Protection Regulation (GDPR).

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SEND US YOUR CV.

We are also always interested in hearing from talented individuals who love digital so if you are looking for a new challenge get in contact and send us your CV.

TRUSTED.

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RECOGNISED.

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GREEN.

1 trees planted... so far