Competing with big players in the payments industry such as PayPal and Sumup is no mean feat and after seeing consistently impressive results in their paid search campaigns, Opayo wanted to expand their approach to generate more conversions with the same efficiency that their paid search budget was driving. Our challenge was to find new ways to spend said budget without chasing hyper-competitive keywords that drive conversions, but at an unsustainably high cost.
By leveraging programmatic our team were able to target new audiences, not available via Google, and display ads to hyper-relevant users that were more interested in Opayo’s payment services.
We carried out several consumer behaviour workshops to ensure our team had a thorough understanding of Opayo’s core customer segment so that we could deliver ads at the right time, in the right place. Our understanding of human behaviour was also used to optimise the creative used in these ads to reach new audiences and generate more conversions without costing them the earth.
Harnessing the incredible targeting power of programmatic allowed us to achieve a conversion rate of 2.23% after 2 months, much higher than that of non-brand Google search campaigns. We also witnessed a 47% increase in conversion rate overall by month 4. As a result, our CPAs continue to drop; driving the low-cost conversions Opayo had hoped for.Let's deliver next level results for you
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