This is a common requirement for our clients and one we love to tackle and deliver tangible results for. Our expertise here at Reflect Digital covers many disciplines and sectors, therefore, we are able to come at this goal from multiple angles to plan a campaign that fits your full requirements.
We will work closely with your business, diving deeper into this requirement to understand timescales, budget, your internal procedures, your lead to sale conversion rate and more.
This all helps to understand the wider picture to ensure the strategy we suggest is fit for purpose for your business and can deliver against your wider goals too.
Our process is unique to your requirements, below we walk you through some of our starting points…
Full strategy review
Before we dive in and start to put recommendations forward it is really important we understand how the website and strategy to date have been performing. We would conduct a full discovery phase where look at previous campaigns, results and get a clear understanding of performance to date. We will also take time to understand your audience to ensure everything we consider can be aligned to their likely behaviours.
From completing this exercise we will be in a much better position to advise on strategy going forward. Depending on activity to date, this could be a quick process or a more detailed analysis to ensure we are approaching our ideas from a knowledgeable position. We may also suggest putting in place further tracking at this point that will allow us to understand conversion paths etc. Or we may need to look at further research such as a full UX audit which could also include biometric user testing to give us the most detailed understanding of your conversion rate opportunities.
Understanding your results to date…
Means we can advise you where you should be going… This is where things start to get exciting, if we understand your previous history we can ensure our strategy is built for growth. At this point, we will also know what should be tracked going forward that may have been missing previously, so this is a great opportunity to get your ducks in a row! Whether we are suggesting UX changes to the website or a full new website you can be sure we will have research to back up our recommendations. If we are suggesting changes to your current website but we did not build it we have many options, we can either work with your existing development company, if the site is built in a language we are specialist in we can take on the work, or if not we can help you find a partner to deliver these changes.
Either way, we will ensure you are in safe hands and that we have clear measures in place to ensure the work we are doing can be tracked so performance can be reviewed - transparency is key for results.
Your house is in order, now what?
We need to ensure the right traffic is arriving to your site and finding the perfect page for their requirements. We will look at everything from SEO, to PPC to social and email campaigns to understand the best opportunities and to match these up to your audience profiles. We will take each channel and complete research to understand the following, where applicable, search volumes, search intent, cost per click, competition, content, engagement, following etc. We will also look at all of the above in the context of your business needs, for example, if you need to see an immediate increase then we know PPC is going to be more important than SEO short term.
Where we can, we will look at expected traffic levels, the time period for delivery and our anticipated conversion rate and CPL. This data is estimated, but invaluable when it comes to planning a profitable campaign that will make a tangible impact on your business.
Let’s also talk about engagement…
We’ll know how engaged your audience has been and you’ll be able to offer insight into customer retention, repeat purchases etc. So based on this data, we’ll look at if we need to improve audience engagement if that is right for your strategy. Here we will consider what content will resonate and how we can ensure we start a conversation with users as opposed to just producing throw-away content. We’ll look at gamification and whether there is a place for this in your strategy, there are so many pro’s for gamifying but only if those pro’s match up with your business goals.
It is all about finding your Sweet Spot, your strategy should be the right balance of brand, technology and marketing to ensure your audience can find you, trust you and become customers and advocates for your brand.
Time to talk to us
If this sounds like a match for what you are looking for from your agency, then please get in contact today and we can get the wheels in motion!
We have been delighted with the expertise and insight the Reflect team have brought to this ongoing campaign. Their ability to understand our market proposition and translate it into an effective campaign has delivered results with considerable ROI. We, therefore, look forward to continuing to work with them to support our digital strategy as Egress enters a particularly exciting period of growth and global expansion. We are really pleased the hard work of the SEO team at Reflect is being recognised with the Drum Search Awards nomination
“I have worked with Reflect and their SEO team for around a year. What impressed me initially was their understanding of the need to try and quantify the link between SEO performance and new business generation. They have made a real effort to understand our business and make a difference”
"We contacted Reflect late last year, in desperation, having been utterly failed by another company (a very long story - but the project spanned over a number of years and we did not have an operational website as a result, only a large bill). After a bit of research I found Reflect, who are local to us in Maidstone. The communication was clear and efficient from start to finish and they really did listen to what we were after in terms of styling and functionality.
They do not simply provide you with a template solution but custom build a website to your needs. What also really made a difference for us is that any fixes and edits were included in the fixed price package we had agreed at the start, so there were no surprises in relation to the cost. I am very picky in relation to styling - and the fact that we picked their first proposal for the overall "look" and required very little edits to it thereafter, shows how they actually listen to your needs upon initial consultation. Scoop (the content management system) is user friendly and allows us to manage our own content - giving us a great degree of independence of adding to/editing the website.
The end result is therefore not only beautiful but also functional and well structured for our two key client groups. I would definitely recommend them, lovely and easy to reach team. Special thanks goes to Danielle, who was extremely patient in addressing my countless queries along the way (and Harry the office dog, who accompanied us with his enthusiastic presence in the meetings!)"