This year, Becky will deliver the talk 'Gamification, is this the antidote to modern advertising?'
It will be a first-hand account of how to use the proven technique of gamification as part of a content marketing strategy.
This talk will take the audience on a journey, starting with the research data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for a business. Looking at how to succeed and what the metrics for success are.
The insights will give the audience a solid understanding of gamification and the benefits of creating a robust gamification strategy along with empowering the audience to be able to implement their first gamification campaign.
Finally, it will help them to qualify what measures to have in place to ensure that they can report on the campaign successes.
Becky will be taking to the stage at 2 pm on Wednesday 4th September - don't miss out!
What is DigiMarCon UK?
DigiMarCon UK is an awesome 2-day annual digital marketing conference is hosted in London. Here they host talks on a range of hot topics in the digital marketing industry, from digital strategy and social media marketing to geo-targeting, data science and CRO.
The event is held on 4th and 5th of September at Sofitel London Heathrow Hotel in London.
You can read more and register for tickets here.
Don't miss out on this fantastic opportunity to network and gain insights from industry leaders.
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