Thursday 19th March, 2020 | All Day
We are super excited to announce that LAB Group are heading to Slovenia in March for the awesome In Orbit event and our CEO Becky Simms will be taking to the stage.
Becky will be delivering a talk that blends gamification and human behaviour, titled ‘What is your content marketing missing?
The answer is G_ M _ F _ C _ T _ O _.’
We’ve all experienced brand fatigue, suffered from not being able to remember a brand, their message or what was unique. We are being marketed to all the time, therefore as marketeers, we know how hard it is to cut through the noise.
What do we care about?
We care about our content reaching our desired audience and we care that it resonates with them. We want them to remember our message and to take action, be that sales related, or a softer conversion such as following our brand on social media.
With so much noise out there, how can you stand out? How can you be memorable? How can you resonate and build a relationship with your audience?
In this talk, Becky will cover the psychology behind memorability and how we can use this along with other behavioural economics techniques to build content that achieves your goals.
Not only will this content deliver for your audience, it will also help you to build more data, generate PR, create links that will benefit your SEO strategy and it may also help you to learn more about your audience’s motivations.
Outcomes from Becky’s talk:
- Understanding of a number of key psychology principles that can be used in your future content creation
- A new approach to creating engaging content with your audience at the heart of it
- Case studies to show the theories in action
- Find out the full answer to G_M _F_C _T_O_
- About In Orbit -
In Orbit is a 2-day digital marketing conference, on 19-20th March held on the Adriatic coast of Portorose in Slovenia.
Over 50 digital experts from across the globe will be gathering to share their insights and tactics across three different streams with over 800 people in attendance.
The focus for this year's event is on growth, specifically consumer behaviour and digital disruption.
You can register for your tickets here.