I am George, a Digital Marketing Executive at Reflect Digital.
I am currently an undergraduate studying History at university and gained an interest in Marketing with my election to Head of Marketing for the student newspaper. This opportunity sparked a deeper interest in market research and how consumers engagement with media and products. This lead me to research and undertake work experience opportunities with Reflect Digital.
I have a particular interest in user engagement with products and advertising, as well as crafted content creation methodologies utilised to optimise sales capabilities. I find it fascinating how marketing teams combine detailed analytics and creative design to form effective marketing strategies, often playing upon both conscious and subconscious consumer decisions to influence and improve engagement and sales.
Marketing is the business of the future and I believe it is imperative that ethical marketing is upheld to ensure impactful and positive consumer engagements.
George's Likes & Dislikes
I love history; especially anything before 1400. You can always find me reading something medieval, both fact and fiction. My favourite authors include J. R. R. Tolkien and Thomas Asbridge.
I enjoy video games. I have been playing them since a young age, my favourite being The Elder Scrolls: Skyrim, and always make time to play with friends.
I am somewhat of an alternative music fanatic. I have no set genre. Whether it be indie pop, lofi synthwave or metal and punk it is likely already in one of my playlists.
Aniseed. Anything with even the slightest hint of that delectable flavour is forbidden.
Historical misconceptions. I hate any widely believed historical inaccuracies. The Vikings never wore horned helmets and Marie Antoinette never said “Let them eat cake.” That is final.
Idleness. I loath not having an ongoing project or anything productive to occupy my day; I need the work to have the play. Whether that being writing, designing, studying or volunteering, I always want something to keep me active.