This is a common requirement for our clients and one we love to tackle and deliver tangible results for. Our expertise here at Reflect Digital covers many disciplines and sectors, therefore, we are able to come at this goal from multiple angles to plan a campaign that fits your full requirements.
We will work closely with your business, diving deeper into this requirement to understand timescales, budget, your internal procedures, your lead to sale conversion rate and more.
This all helps to understand the wider picture to ensure the strategy we suggest is fit for purpose for your business and can deliver against your wider goals too.
Our process is unique to your requirements, below we walk you through some of our starting points…Let's move the game on
Before we dive in and start to put recommendations forward it is really important we understand how the website and strategy to date have been performing. We would conduct a full discovery phase where look at previous campaigns, results and get a clear understanding of performance to date. We will also take time to understand your audience to ensure everything we consider can be aligned to their likely behaviours.
From completing this exercise we will be in a much better position to advise on strategy going forward. Depending on activity to date, this could be a quick process or a more detailed analysis to ensure we are approaching our ideas from a knowledgeable position. We may also suggest putting in place further tracking at this point that will allow us to understand conversion paths etc. Or we may need to look at further research such as a full UX audit which could also include biometric user testing to give us the most detailed understanding of your conversion rate opportunities.Let's start a review
Once we have a full picture of your business, what you do, why you do it and what your goals are we can start to audit your current marketing position. We will want to look at statistics from analytics and any other tracking you have, we will audit the website visually and from a functionality point of view. We will ask to know about other marketing you are doing, campaigns, events, paid search, email, the list goes on…
By understanding what has happened before we can get a picture of the impact this activity has had and how the current website is converting. Without this insight, we are working blind unnecessarily to suggest where the strategy should be heading.Let's talk conversion
We need to ensure the right traffic is arriving at your site and finding the perfect page for their requirements. We will look at everything from SEO, to PPC to social and email campaigns to understand the best opportunities and to match these up to your audience profiles. We will take each channel and complete research to understand the following, where applicable, search volumes, search intent, cost per click, competition, content, engagement, following etc. We will also look at all of the above in the context of your business needs, for example, if you need to see an immediate increase then we know PPC is going to be more important than SEO short term.
Where we can, we will look at expected traffic levels, the time period for delivery and our anticipated conversion rate and CPL. This data is estimated, but invaluable when it comes to planning a profitable campaign that will make a tangible impact on your business.Let's move the game on
We’ll know how engaged your audience has been and you’ll be able to offer insight into customer retention, repeat purchases etc. So based on this data, we’ll look at if we need to improve audience engagement if that is right for your strategy. Here we will consider what content will resonate and how we can ensure we start a conversation with users as opposed to just producing throw-away content. We’ll look at gamification and whether there is a place for this in your strategy, there are so many pro’s for gamifying but only if those pro’s match up with your business goals.
It is all about finding your sweet spot, your strategy should be the right balance of brand, technology and marketing to ensure your audience can find you, trust you and become customers and advocates for your brand.let’s get to know each other
It’s time to move the game on.
To find out how we can help you take your business to the next level, contact our friendly and expert team today.
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