- by Abigail
Becky talks about Gamification: The Antidote to Modern Advertising
Becky recently spoke at the Maidstone Digital Meetup, which is held by Reflect Digital in Maidstone every month. During her talk, Becky explained why Gamification should be considered for modern advertising, and why it's the antidote to consumer engagement.
For this report, we spoke to 2,000 UK consumers to explore the current state of online marketing and advertising, and test people’s tendency to engage with, buy from and continue to buy from a brand that gamified their marketing. Our report not only explains why gamification is essential for brand exposure but also explores new statistics around future consumers.