- by Donna
We are proud to announce that Reflect Digital have won the “Best B2B Campaign” award for SEO at the Drum Search Awards, held 9th June 2015.
The Drum Search Awards is a new extension of the Drum Marketing Awards, where leading figures in the SEO industry recognise and reward the very best search marketing campaigns.
One judge included Matt Bush, Head of Performance at Google, who believes events such as the Drum Search Awards are important for the industry because “Search is (in my somewhat biased opinion) the most effective and efficient Ad platform of all time, and is also (arguably) the first real-time, programmatic, data-led, native, contextually-aware marketing channel.”
Competition for the award was extremely fierce, with many other outstanding and highly effective SEO campaigns put forward for the prize. However, our growing reputation as a major player in the digital marketing industry was confirmed when it was announced that Reflect had beaten some of the largest digital agencies in the UK to land the coveted “Best B2B Campaign” for SEO award.
The search engine optimisation campaign entered was for Egress Software Technologies, who have seen an amazing 700% increase in organic traffic since the launch of the SEO campaign.
The campaign fulfilled the brief to increase relevant, targeted traffic to the site and achieve first page rankings on Google. Reflect’s campaign centered around increasing the authority of the website through improving and optimising the on-page content, creating natural links between relevant, high quality sites and through effective use of online PR.
The use of innovative infographics also increased awareness of the brand and gave us important links to authority websites. Developing an SEO strategy that adheres to Google’s quality guidelines and that can adapt accordingly to any algorithm updates has provided the client with an extremely effective search marketing campaign that has potential to yield impressive results for years to come. The site now sees unranked competitive terms now at the top positions on Google.
Congratulations to Egress on the brilliant results!