Quality Score
See how Quality Score affects your ads position in the search results.
Enter client QS
Total Score: {{ totalScore }}
| Position | Example Ad | Total Auction Value | Possible Equivalent CPC required to achieve position at current QS |
|---|---|---|---|
| {{ row.title }} {{ row.website }} {{ row.description }} | {{ row.value }} | £{{ row.cpc | fixedPoint }} |
More information
×Use this tool to see how differences in Quality Score affect your ad position in the search results and the CPC's required to improve position.
Enter your quality score into the box and click “apply Quality Score”. The tool will show you the expected ad position against example competitors based on a CPC of £1.50.
The equivalent CPC column will show you the PPC cost required to raise your ad to that position if you did not improve Quality Score.. The values in this tool are for demonstration purposes only, but should give a good example of how important Quality Scores are to the performance of your paid search account.