Google Analysis Suite | Reflect Digital Contact

Google Analysis Suite overview

This comprehensive, full day course is an immersive and practical exploration of the free data analysis products offered by Google; Google Analytics, Google Search Console and Google Tag Manager.  Taking you through the elements involved in accurately tracking, measuring and reporting on your website’s data, this course will equip you to turn information into intelligence.     

Many people either don’t realise the wealth of information available to them through analytics programs or they are overwhelmed by the volume of data and feel at a loss of how to interpret it into useful insights about their website and business.  This course leads you step by step through each of the products.  We cover the parts they play in understanding your website usage and health and how you can use them to better optimise your website for search engine traffic and conversion.  

Duration

Pricing

Who is this course for?

This course is for anyone who appreciates the importance of ensuring the site is easily crawled and indexed by search engines, monitoring traffic to their website, and analysing user behaviour on it.  For marketing executives, managers and business owners, this course is in-depth but easily understood.   It is aimed at anyone who has responsibility for understanding the information provided through the Google data analysis products. 

How will it help me?

This training course is designed to give you an in-depth understanding of the free Google software for use in your ongoing SEO, by the end of it you will have:

  • A comprehensive understanding of the uses and functionality of Google Analytics, Google Search Console and Google Tag Manager
  • Knowledge of how to measure and analyse your marketing performance, website engagement and SEO success
  • The tools to develop your own marketing plan and reporting

After completing this course participants are equipped with a wholistic picture of their website’s performance from a technical and user engagement perspective.  With this oversight you will be able to make tactical decisions about website changes and marketing campaigns in the confidence that your choices are backed by data. 

What will I learn?

  • The importance of setting goals and monitoring KPIs
    • How website data informs your wider business goals
    • The types of data available to you and what they tell you about your marketing efforts
    • Why goals setting and monitoring your performance is key to growth
  • Defining your goals
    • How to identify your business goals and assess how website performance will help you meet them
    • What are the key interactions you want users of your website to make and how you can measure them
    • Setting appropriate goals that will add value to your website
  • How to react to data and using it to inform your planning
    • Understanding of when to monitor data and when to react to it
    • How to differentiate between fluctuations and trends
    • How to spot negative trends and what to do to reverse them
  • Google Analytics
    • Product overview
    • Integration with Tag Manager, Google Search Console and Google Adwords
    • How to use the data to inform your campaign
  • Google Search Console
    • Overview of the functionality
    • How to use GSC to monitor the health of your website
    • How to use Google Search Console to communicate with Google
  • Google Tag Manager
    • Planning a tagging campaign
    • Tagging your site
    • Monitoring your tags in Google Analytics

Trainers

Hi, I'm Helen, I'm Head of SEO here at Reflect Digital.  My passion for technical SEO grew from seeing…

I'm Becky, I am the MD of Reflect Digital. I have worked within online marketing for the last 10 years, I live and b…

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