This comprehensive, full day course is an immersive and practical exploration of the free data analysis products offered by Google; Google Analytics, Google Search Console and Google Tag Manager. Taking you through the elements involved in accurately tracking, measuring and reporting on your website’s data, this course will equip you to turn information into intelligence.
Many people either don’t realise the wealth of information available to them through analytics programs or they are overwhelmed by the volume of data and feel at a loss of how to interpret it into useful insights about their website and business. This course leads you step by step through each of the products. We cover the parts they play in understanding your website usage and health and how you can use them to better optimise your website for search engine traffic and conversion.
This course is for anyone who appreciates the importance of ensuring the site is easily crawled and indexed by search engines, monitoring traffic to their website, and analysing user behaviour on it. For marketing executives, managers and business owners, this course is in-depth but easily understood. It is aimed at anyone who has responsibility for understanding the information provided through the Google data analysis products.
How will it help me?
This training course is designed to give you an in-depth understanding of the free Google software for use in your ongoing SEO, by the end of it you will have:
A comprehensive understanding of the uses and functionality of Google Analytics, Google Search Console and Google Tag Manager
Knowledge of how to measure and analyse your marketing performance, website engagement and SEO success
The tools to develop your own marketing plan and reporting
After completing this course participants are equipped with a wholistic picture of their website’s performance from a technical and user engagement perspective. With this oversight you will be able to make tactical decisions about website changes and marketing campaigns in the confidence that your choices are backed by data.
What will I learn?
The importance of setting goals and monitoring KPIs
How website data informs your wider business goals
The types of data available to you and what they tell you about your marketing efforts
Why goals setting and monitoring your performance is key to growth
Defining your goals
How to identify your business goals and assess how website performance will help you meet them
What are the key interactions you want users of your website to make and how you can measure them
Setting appropriate goals that will add value to your website
How to react to data and using it to inform your planning
Understanding of when to monitor data and when to react to it
How to differentiate between fluctuations and trends
How to spot negative trends and what to do to reverse them
Integration with Tag Manager, Google Search Console and Google Adwords
How to use the data to inform your campaign
Google Search Console
Overview of the functionality
How to use GSC to monitor the health of your website
How to use Google Search Console to communicate with Google