SEO for Training for Law Firms | Legal SEO Training by Reflect Digital

SEO Legal overview

SEO courses must show you how to balance the requirements of search engines with fulfilling the needs of users.  Each SEO course offered by Reflect Digital focuses on giving you a thorough understanding of the user experience (UX), content and technical elements that go into optimising a website for SEO. 

Our Advanced SEO for Legal Firms course specifically looks at the different SEO considerations needed for legal websites such as conveying complicated topics simply, how to encourage and influence visitors to make contact and how to attract visitors to the site through creative content. 

Optimizing legal firm websites for SEO has a specific set of challenges that differ from e-commerce and informational sites.  This course covers how to balance the need for technical accuracy with ease of understanding, how to gain the most insight from traffic to your site and local search factors.



Who is this course for?

This course is for those who already have a firm understanding of the fundamentals of SEO through experience on their own site, new in-house SEO executives looking to appropriately apply their knowledge to legal websites, or anyone who wants greater insight into how SEO can benefit and be used by legal firms.  It is recommended for in-house marketers and partners with particular responsibility for marketing and business growth. 

We pride ourselves on ensuring our courses are simple to follow and appropriately tailored to your particular needs, therefore this course is right for anyone who wants to learn more about legal website SEO.  If you feel like you don’t already have a firm grasp of what search engine optimisation is we recommend you undergo the Reflect SEO Fundamentals course prior to attending the Advanced SEO for Legal Firms course. 

How will it help me?

This training course is structured to give you as much practical understanding of the more advanced elements of SEO as possible within the context of the legal industry, by the end of it you will have:

  • A firm understanding of the best SEO strategies for legal firm websites
  • A wealth of ideas for content ideation and creation
  • Tailored advice on how to drive visitors to your site and encourage them to complete your desired goals once there.

Throughout this course we will ensure you are gaining useful, practicable insight into techniques specific for your website.  Working in the fast-paced and busy legal world means a day out of the office needs to provide a high return on investment.  Our Advanced SEO for Legal Firms course is designed to give you the perfect blend of technical understanding and confidence in applying your learning to your own site immediately. 

What will I learn?

  • Local SEO
    • The difference between the standard organic search results and algorithm and the local and map pack rankings.
    • How to optimise your website for local users
    • Google My Business creation and optimisation
    • The importance of reviews in local SEO
    • Sourcing and setting up relevant local directory listings
  • Content creation and ideation
    • How to create engaging content for your website
    • Developing content for outreach purposes
    • Researching longtail keywords for blog pieces
  • Understanding user intent
    • Recognising the differences between visitors in different stages of the consumer funnel
    • How to target and encourage users based on their needs and goals
  • Important metrics and how to measure them
    • Tools to measure user engagement and conversion
    • The importance of setting goals
    • How to analyse and respond to data
  • How to gain links from relevant and authoritative websites
    • Understanding the role of PR and social media in gaining backlinks
    • Identifying quality websites for backlinks
    • How to conduct outreach
  • Conversion rate optimisation
    • Best practices for encouraging conversions on a legal website
    • How to move visitors through the consumer funnel
  • Workshop:  If you would like to take a more thorough look at your own website with our expert trainers, discuss the issues you are currently facing, or you would just like some specific ideas for your legal website then we offer an additional half day workshop to accompany the Advanced SEO for Legal Firms course.


I’m Frankie, SEO Manager at Reflect Digital. My interest in SEO developed out of my prior digital marketing exp…

Becky is Reflect Digital’s CEO, having started Reflect Digital in 2011 she has grown the business to the strong ag…

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