Every SEO course offered by Reflect Digital is designed to help you understand the balance between optimising a website for search engines and meeting the needs of your visitors. We take you through the technical, on-page and off-site aspects of SEO that are crucial to maintaining a high ranking website.
Our Advanced SEO for Your Site course specifically looks at your website in the context of your industry and your customers. We look at the specific nuances inherent in your competitive landscape and how they affect the way users perceive and behave on your site. This course is designed to focus on providing you with actionable insight of how SEO can best be applied to your website.
This course is for anyone who has a good grasp of the basics of how search engines work and how to optimise a website. In particular it is relevant for new in-house SEOs looking to deepen their knowledge of SEO and how it applies to their business, marketing professionals with oversight of digital media, or anyone who wants greater insight the SEO particulars for their industry.
We ensure all of our courses are simple to follow and tailored around your needs, therefore this course is suitable for anyone who wants to further their understanding of SEO. If you feel like you want a refresher on the basics of SEO, or you have not had experience optimising a website for search, we recommend you complete the Reflect Digital SEO Fundamentals course first.
How will it help me?
This course will give you a comprehensive understanding of the more advanced elements of SEO that apply directly to your industry, by the end of it you will have:
A firm understanding of the best SEO strategies for your website
Knowledge of the different challenges you could face for your website
Strategic advice on driving visitors to your website and encouraging interaction whilst there
Our aim at the end of this course is for you to fully grasp the different elements of SEO that apply specifically to your websites. You will have confidence in your understanding of how your website differs from other types and how that affects your SEO strategy. We want to not only give you the tools and knowledge to implement SEO on your site, but a firm enough understanding to be able to discern good advice from bad going forwards.
What will I learn?
How to discern user intent for your website and how to create content around this
Streamlining the user journey through your website to encourage conversion
Optimising the different types of pages on your site for search rankings
Understanding the importance of backlinks and identifying methods of growing your backlink profile
Identifying quality websites to approach backlinks for your website
Methods of conducting outreach and content ideation for your next outreach campaign
The advent of the Mobile First Index and how this will impact SEO for your site
How to optimise your website for mobile search rankings
Understanding the different user intent and behaviour on mobile devices
The standard organic search results versus the local and map pack and how to optimise for each.
The importance of Google My Business and how to create the most relevant listing for your industry
The importance of reviews in local SEO and how to encourage good reviews in-line with search engine guidelines
Identifying and creating relevant local directory listings
Important performance indicators and how to measure them
Tools to track user interaction on your website
How to set and measure goals on your site
How to turn data and information into intelligence