SEO Fundamentals | Reflect Digital Contact

SEO Fundamentals overview

Our SEO courses are designed to help you understand how to meet the needs of your website visitors whilst satisfying the requirements of the search engines.  They are focused on providing you with actionable insight which you’ll go away with feeling confident in your ability to apply it to your own website.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a search campaign.  The SEO Fundamentals course is an easily digested introduction to all things SEO, including the history and development of SEO, how to formulate and measure SEO strategy and the crucial steps involved in creating a ranking website. 

Duration

Pricing

Who is this course for?

This course is for people new to the world of SEO, including; marketing professionals requiring a greater understanding of the role and implementation of SEO in the marketing landscape, business owners wanting to understand how to increase their website visibility, new team members needing a quick and thorough introduction to SEO techniques, and anyone who is interested in the important part organic traffic plays in business growth. 

The only course requirements are a basic understanding of how users interact with the internet and a willingness to learn!  Our expert trainers are able to adapt the course to suit your level of technological understanding; so whether you consider yourself a computer wiz or this is the first that you’ve looked at running a website, we will make sure the training is tailored to your speed of learning.  We are committed to using simple language and thoroughly explaining any jargon.

How will it help me?

This training course is designed to give you hands-on, practical understanding of the fundamental elements of SEO, by the end of it you will have:

  • Confidence in your understanding of the basic elements of SEO and how to structure an SEO campaign for success
  • A comprehensive tool-kit of free and freemium software that can be used to analyse, audit and optimise your website
  • The ability to assess the outcomes of your SEO efforts and refine your work to maximise your ROI

Our aim is for you to leave this course with a practical understanding of the basics of SEO.  We want you to feel confident that you understand how users and search engines find, view and interact with your website.  Search engine traffic is a foundational element of a successful website.  With search engines guidelines becoming stricter and the algorithms used to rank website constantly evolving it is hard to stay on top of what goes into making a well ranking website.  Our goal is to provide you with the knowledge, tools and confidence to go away from this course able to create and implement a well performing SEO strategy.  There is a lot of conflicting advice on the internet about SEO, so not only will you leave your training day with current and accurate knowledge but you will feel equipped to discern good advice from poor in the future. 

What will I learn?

  • Intro to SEO
    • History of search engines and algorithm updates
    • Evolution of SERPs
  • SEO Strategy
    • Defining your audience, brand and tone of voice
    • Keyword analysis
    • Benchmarking and defining your goals
  • On-page Optimisation
    • Considering searcher intent
    • Elements to optimise
    • The importance of content
  • Technical SEO
    • How search engines crawl and index
    • Site structure
    • Internal linking
    • Use of no-index, canonical tags
    • Status codes and redirects
    • HREFLANG tags
    • Sitemaps
    • Page speed
  • Off-site
    • The importance of links
    • Citations and Directory optimisation
    • Google My Business and Bing Places
  • The importance of mobile
    • Mobile first index
    • Usability
    • Optimising for mobile
  • Tools of the Trade
    • Keyword planner
    • Pingdom/GT Metrix
    • Google mobile testing tool
    • Free/paid for tools
  • Additional workshop available as part of SEO Advance course

Trainers

Hiya I'm Paul, sales and marketing director here at Reflect Digital. I’ve spent my whole career working in som…

Hi, I'm Helen, I'm Head of SEO here at Reflect Digital.  My passion for technical SEO grew from seeing…

I'm Becky, I am the MD of Reflect Digital. I have worked within online marketing for the last 10 years, I live and b…

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