PR & Link-building
PR is good for both increasing awareness of your brand and garnering links from popular websites to your own. These links not only generate traffic as users discover your website through them, but are one of the primary factors in the algorithms used by search engines to determine if you are a relevant website for a user’s search query. It is therefore more important than ever that you understand how to conduct an effective PR campaign.
PR has changed over recent years, to get the attention of journalists these days you need to have a firm grasp of social media, shareworthy content and a great hook. Journalists and popular blogs can get overrun with content they are asked to publish. The goal of a great outreach campaign is to create interesting content that grabs the attention of a publisher.
This course will provide you with a comprehensive understanding of the importance of PR, the impact on your website of good and bad quality links, and the tools you’ll need to improve your success at gaining high quality backlinks.