We design and develop digital experiences that help fuel business growth
Here at Reflect Digital, we pride ourselves on making positive, impactful changes for our clients and their businesses when redesigning and developing their websites. Strategically improving user journey, minimising risks and increasing conversions is our main aim to produce something your users will love to use.
In order to do this, we need to be totally aware of current failings to ensure we make substantial changes and improvements where required. Therefore, we introduced an in depth UX process to give us the means to analyse, implement and review this, each time tailored to the needs and requirements of our client.
UX is about
Minimising risks and making strategic decisions
Faking it before you make it
Designing to solve the user’s problems
Knowing your users and their challenges
We have defined a UX process that works effectively and efficiently:
- User research
- Usability testing
- Competitor analysis
- Data analysis
- User journey mapping
- Information architecture
- Low fidelity prototypes
- High fidelity prototypes
- Exactly what it says on the tin
- Milestone reviews and UX tests
- More UX testing
- Report comparisons – Have we made positive improvements?
However, our job is not finished, it is vital to continuously test the product to ensure we are always doing everything we can to give our users the very best experience. Technology is constantly evolving and we need to be certain we have everything in place to track what our users are doing and be prepared to make adjustments as and when required.
We have been delighted with the expertise that Reflect Digital have brought to our marketing in a short space of time. The team have done a fantastic job of understanding our market proposition and translating it into an effective strategy. With Reflect Digital we have found a long-term partner that we are excited to be working with and are keen to see what future results will be delivered.
Reflect Digital’s expertise has helped us get to a new level. Their ability to understand and analyse our business is refreshing and our company has grown so much thanks to an amazing and forward-thinking SEO strategy. Reflect have hit all the ambitious targets I put in place and I could not be happier.
"We contacted Reflect late last year, in desperation, having been utterly failed by another company (a very long story - but the project spanned over a number of years and we did not have an operational website as a result, only a large bill). After a bit of research I found Reflect, who are local to us in Maidstone. The communication was clear and efficient from start to finish and they really did listen to what we were after in terms of styling and functionality.
They do not simply provide you with a template solution but custom build a website to your needs. What also really made a difference for us is that any fixes and edits were included in the fixed price package we had agreed at the start, so there were no surprises in relation to the cost. I am very picky in relation to styling - and the fact that we picked their first proposal for the overall "look" and required very little edits to it thereafter, shows how they actually listen to your needs upon initial consultation. Scoop (the content management system) is user friendly and allows us to manage our own content - giving us a great degree of independence of adding to/editing the website.
The end result is therefore not only beautiful but also functional and well structured for our two key client groups. I would definitely recommend them, lovely and easy to reach team. Special thanks goes to Danielle, who was extremely patient in addressing my countless queries along the way (and Harry the office dog, who accompanied us with his enthusiastic presence in the meetings!)"