Pay Per Click advertising (PPC) is where the advertiser only pays when a user clicks on their listing in the paid part of a search engine. PPC means your brand will be getting exposure against your chosen search terms, but only if the user clicks through does this marketing cost your business.
Reflect Digital offer expert pay per click campaign planning and management for short and long term campaigns which we would plan in conjunction with your overall search strategy. PPC is an effective way of marketing, but must be looked at as part of your whole marketing strategy to maximise the return on investment. PPC should be tracked down to the conversion and here at Reflect Digital we offer expert analysis and reporting.
Pay Per Click advertising should be used tactically and to help enhance any gaps in your Search Engine Optimisation strategy. The beauty of marketing as reactive as this is that your campaign can be live within hours, keeping your business at the forefront of market and always ahead of the game. A successful Pay Per Click campaign needs a full strategy - the right keywords, the right ad copy and the right landing page along with the correct targeting. Fail on any of these and the campaign will not be successful.
Reflect Digital offer Pay Per Click planning and management, landing page builds, and full reporting. We work UK wide, call us today on 01622 728800 or complete our contact form if you would like to arrange a consultation.
If there is an existing PPC account we'll carry out a detailed inspection to identify the opportunities for growth. We'll also get to know you and your business so we understand your market.
Keyword, competitor and market research
We research the market to determine which keywords will drive the right traffic, the costs of these and which competitors are appearing for them.
Set goals and plan budgets & account structure
Map out what the PPC account is planning to achieve over time and determine the budgets required to achieve these goals. Plan out how we will build the account so that it is best suited to the client’s product types and is easy to expand for any future campaign additions.
Plan creative & build the account
Whether the account is using traditional search or banner ads, we will determine the best messaging for your audience and get down to the nitty gritty of building the account and once everything is built we set it live on an agreed date.
Measure, refine & reporting
Our PPC experts carry out regular detailed analysis of the account and make necessary changes to ensure that the campaigns are generating the best return on investment possible. We'll report account performance against goals and identify new opportunities for growth.
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