CHALLENGE
Brakes came to us ahead of Q4 of 2022, looking to surpass their end-of-year targets, which included a 25% uplift in revenue.
With over 7,000 products available to purchase on their website, we had to be smart about where to apply our efforts to deliver the most impact for Brakes.
SOLUTION
Leading with data, we proposed an integrated search strategy, leveraging Google’s DSA machine learning capabilities to determine the most lucrative product categories for SEO investment.
Our team were keen to use SEO optimisations to deliver the most insights for our DSA campaign while also being ready to optimise the top-performing pages, using the insights from paid to prioritise their efforts. We also wanted to drive down CPL by ensuring our SEO efforts supported the paid campaigns.
SKILLS LEVERAGED:
RESULTS
Our team’s laser focus on driving revenue and delivering lasting impact resulted in significant results for Brakes, including a revenue increase of 43.6%, smashing the end-of-year targets set by the client.
Let's deliver next level results for you
£61.4 million
YoY increase in revenue
43.6%
revenue increase
670 paid leads
51% higher than target
11.3%
increase in page 1 positions
“When I joined the Brakes business my objective was clear, to drive our Digital Acquisition activity & to do so I was truly looking for a partner and extension of our internal team and thankfully that’s exactly what I found with Reflect digital. They’ve met every goal that we have set out for them, and they’re also very proactive about presenting new ideas to continue to set ourselves apart from our competition. In addition the account team have gone above and beyond to educate themselves on the specifics of our industry. I love the collaborative relationship we have and am always excited to brainstorm and strategize with the team to help grow our business.”
