Answer engine optimisation is a term coined in response to the rise of ‘answer engines’ such as ChatGPT and perplexity. The reality is that the term SEO is still relevant, as users are still searching for something.
Surfacing your brand wherever your users are searching
Search is changing. Gone are the days when your target audience will solely search on Google or Bing for your products and services. The rapid development of AI, and emergence of AI engines, has changed search behaviour and diversified the platforms that users are searching for goods and services.
Whilst traditional search still has a very important role to play, your potential customers are searching on ChatGPT, Perplexity, Gemini and other AI answer engines to find the information they need. It’s important that your brand is visible in these AI platforms to stay part of the conversation.
Reflect Digital is a human-first AI SEO agency. With a focus on optimising your brand’s presence across the entire search ecosystem, we ensure you're discoverable wherever your audience is looking. From AI answer engines and LLM optimisation to brand mentions in Google AI overviews, we take a strategic, future-facing approach to visibility.
Find out how we could support your search strategy
Our Approach to AI Search
The fundamentals of surfacing in AI search are built on traditional SEO strategies - make sure your site is technically set up, create highly specific, problem-solving content, get brand exposure through digital PR and link building and focus on demonstrating your value with EEAT principles.
However, our approach starts with understanding which platforms your customers are using and how they’re using each platform. We help you to understand why users search, not just what they’re searching for.
We know that the same customer is likely to use different platforms for different types of searches, depending on the intent.
By understanding the psychology behind search intent and platform usage, we create campaigns that align with the user’s mindset, whether they’re looking to solve a problem, compare options, validate a decision or purchase directly.
By widening your optimisation activity to include LLMs and answer engines, we help your brand become a prominent voice, no matter where the search starts or how the answer is delivered.
Talk to us about your AI search goalsOur GEO (Generative Engine Optimisation) Expertise
Reflect Digital offers a comprehensive suite of AI-focused SEO services designed to surface your brand across every touchpoint of the evolving search landscape. From traditional search engines to AI-driven platforms and answer engines (AEO), we tailor strategies around your goals, audience behaviour, and digital footprint — starting with a deep audit of your current visibility, content ecosystem, and authority signals.
Our AI SEO services include:
Whether you're new to search and looking to capitalise on the shift to AI, an established player seeking to maintain dominance, or a business expanding into new territories, our AI SEO services are designed to help achieve your visibility goals regardless of platform.
Meet Our AI SEO Experts
At Reflect Digital, our team is made up of AI specialists, data scientists, behavioural strategists and seasoned SEO professionals all united by a single focus: helping your brand be part of the conversation wherever they’re searching.
We don’t work in silos. Collaboration is central to everything we do, both within our team and with our clients. By combining cutting-edge AI insight with human behavioural understanding, we strip out guesswork and build SEO strategies rooted in real user needs, real search intent, and real-world results.
Why Choose Reflect Digital as Your AI SEO Partner?
Over the years, we’ve seen how search has evolved, from ten blue links to featured snippets, voice search, and now AI-generated answers. But we’ve also seen how some things never change. At its core, search is still about connection: the right answer, for the right person, at the right time.
While platforms and user behaviour continue to shift, we rely on proven strategies that deliver long-term value, not just hype-driven tactics that fade as quickly as they trend.
At Reflect Digital, we’re proud to be different. We don’t just chase algorithms, we understand the people behind the search. By combining deep technical SEO expertise with behavioural insight, we create human-first strategies that work with AI, not against it.
This isn’t about gaming the system; it’s about building meaningful relevance that earns visibility in any environment, whether it’s Google, ChatGPT, or the next breakthrough platform.
We’re more than a service provider, we’re a genuine extension of your business. That means open communication, shared goals, and transparent results. We build long-term relationships with clients who want to grow sustainably, make smarter decisions, and connect with their audience in ways that truly matter.
Let's TalkFREQUENTLY ASKED QUESTIONS
GEO stands for generative engine optimisation and is very much the same as AEO (and SEO for that matter). Generative engines are AI-powered systems that generate content in response to a user query, rather than simply retrieving and ranking existing web pages like traditional search engines. However, we’ve found that focusing on traditional SEO principles helps visibility in generative engines.
Yes. Traditional search rankings are based on indexing and ranking web pages by relevance, authority, and user signals. In contrast, AI-generated answers, like those from Google’s Search Generative Experience (SGE) or Bing’s Copilot, use large language models (LLMs) to summarise content from across the web. This means your content may be cited even if it doesn’t rank in the top 10 results, but it still needs to be highly relevant, clear, and trustworthy to be included in AI-generated responses.
A Large Language Model (LLM) is an advanced type of artificial intelligence trained on massive datasets of text to understand, generate, and summarise human language. LLMs power tools like ChatGPT, Google’s perplexity, and Microsoft Copilot, enabling them to answer questions, draft content, and interact in a conversational way by predicting and structuring natural language outputs.
While some platforms report a drop in traditional search traffic due to zero-click results and AI-generated answers, Google still dominates with the highest global search engine market share. That makes it crucial for businesses to continue optimising for Google, especially for high-intent queries, while also preparing for the future of search powered by AI and conversational engines.
