CHALLENGE.
Sunsail is the world leader in yacht charter sailing holidays, offering bareboat, skippered and flotilla charters in destinations around the world such as the BVI, Greece, Croatia, Antigua and Thailand.
Our challenge was to create an exciting, innovative campaign to increase brand awareness and drive traffic to Sunsail destination pages as the brand celebrates its 50th anniversary.
SOLUTION.
In September, Sunsail launched an ‘Off the Grid’ campaign with the purpose of highlighting that sailing holidays offer a fantastic opportunity to disconnect from the world and recharge. Our research found that online searches for 'secluded holidays' had risen by 163% over the previous three months and, with September also being the time when many people start booking their holidays for the next year, we decided to create a campaign about the best beaches in the world for switching off.
We analysed a combination of online search data, Trip Advisor reviews, information from official tourism boards, and geological data, and created a scoring matrix to find the top 25 most secluded beaches in the world for switching off in 2024. Alongside a map of the top beaches, we worked with a Psychologist who explained why people struggle switching off holiday on holiday and gave her top tips on how to relax on holiday.
RESULTS.
We gained 6 pieces of coverage and 4 backlinks to Sunsail’s website, with an average Domain Authority of 72. The campaign was also seen by an audience of 16.3 million people!
Our Digital PR campaign also had SEO benefits because it was turned into a ‘best beaches for switching off’ blog which sits on Sunsail’s website. The piece contained relevant keywords, internal links and useful information for users, all of which is vital for SEO success. This campaign also got our creative juices flowing!
6
pieces of coverage
4
backlinks
16.3 million
audience reach
