“Reflect Digital’s expertise has helped us get to a new level. Their ability to understand and analyse our business is refreshing and our company has grown so much thanks to an amazing and forward-thinking SEO strategy. Reflect have hit all the ambitious targets I put in place and I could not be happier”.
JON FORD – MANAGING DIRECTOR
Our Solution
This campaign combined innovative thinking both technically and creatively to deliver outstanding results in a highly competitive industry.
As with any successful SEO campaign, you can create the most innovative, cutting-edge campaign but if the core foundations aren’t solid then the campaign will never reach its full potential. We knew that with this SEO campaign we wanted to demonstrate a truly holistic approach to delivering ROI from organic search.
The campaign was developed taking into account technical website optimisation, user-focused on-page content development, conversion rate optimisation (CRO), page speed optimisation and innovative content marketing pieces designed to earn natural high-quality backlinks.
In order to earn quality, natural and relevant backlinks to the Aford Awards website we needed to create a variety of innovative content marketing campaigns. These included:
- The development of the World’s most expensive trophy. Up until this year, the World’s most expensive trophy was the World Cup which is valued at $20 million dollars. The Aford Awards Fortune 40 Trophy we created is a 28-inch tall Silver trophy encrusted with 2,200 1ct diamonds and a 1.54ct ruby valued at £27 million pounds.
- Developing relationships with Premiership clubs such as Liverpool, Spurs and Wolves to design trophy history infographics to be published on their social sites or leading fan websites.
- Engaging image-based quiz content for users to “guess the football trophy”.
- Creating topical infographics such as ‘Manchester City: Record breakers’ to gain coverage from football related sites.
- Writing relevant ‘link bait’ articles such as 'which footballer has the most trophies’ to increase the topical content on the website.
We carried out advanced page speed optimisation including image optimisation, browser caching, minifying JavaScript, HTML and CSS and server compression. Being a Magento website, which can be inherently slow, there were additional code and server response optimisations needed to ensure we achieved our target of under 2 second load time. We achieved an average page load time across home-page, category listings and product pages of 1.5 seconds. This site speed optimisation work helped improve ranking positions, reduce bounce rate and improve the user experience.
Campaign Highlights
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'Best Use of Search'
Nominated for the 'Best Use of Search' by UK Search Awards & Wirehive 100 awards 2018
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Increase
Aford Awards have seen increases in revenue, transactions, and brand awareness
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Organic traffic
The whole campaign has led to organic sessions doubling since the campaign started
Testimonials
Reflect Digital’s expertise has helped us get to a new level. Their ability to understand and analyse our business is refreshing and our company has grown so much thanks to an amazing and forward-thinking SEO strategy. Reflect have hit all the ambitious targets I put in place and I could not be happier.
Jon Ford - Managing DirectorThe Results
Organic revenue has continued to increase month on month throughout 2018 with May and June being the record months with the highest revenue ever achieved.
The SERPs CTR optimisation work was done in stages to identify the impact of our changes. The most significant improvements came from the addition of review Schema markup and the inclusion of stars in the SERPs - This delivered an increase of 18% CTR across main category landing pages.
Alongside this organic traffic, sessions have more than doubled (increase by 120.17%) comparing the first half of 2018 with the same time period in 2017.
Overall when comparing Year on Year, we achieved a successful 148% increase in transactions, which resulted in a 116.02% increase in revenue, and dramatically boosted brand awareness with the Campaign being featured by; The Sun, Liverpool FC, BBC Radio, Talksport, and the Huffpost.
We're thrilled to announce that the work we've done at Reflect Digital with Aford Awards has been nominated for the 'Best Use of Search' by Wirehive 100 awards 2018.
Video testimonial
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