Pay Per Click (PPC) Management Kent | Paid Search Specialists | Reflect Digital

Free review of your paid advertising campaigns

Our team of paid search specialists will review your paid advertising activities to identify any weaknesses or potential areas for improvement.

Contact Us

Pay Per Click (PPC) management

Pay Per Click advertising (PPC) is where the advertiser only pays when a user clicks on their listing in the paid part of a search engine. PPC means your brand will be getting exposure against your chosen search terms, but only if the user clicks through does this marketing cost your business.

Reflect Digital offer expert pay per click campaign planning and management for short and long term campaigns which we would plan in conjunction with your overall search strategy. PPC is an effective way of marketing, but must be looked at as part of your whole marketing strategy to maximise the return on investment. PPC should be tracked down to the conversion and here at Reflect Digital we offer expert analysis and reporting.

Pay Per Click advertising should be used tactically and to help enhance any gaps in your Search Engine Optimisation strategy. The beauty of marketing as reactive as this is that your campaign can be live within hours, keeping your business at the forefront of market and always ahead of the game. A successful Pay Per Click campaign needs a full strategy - the right keywords, the right ad copy and the right landing page along with the correct targeting. Fail on any of these and the campaign will not be successful.

Reflect Digital offer Pay Per Click planning and management, landing page builds, and full reporting. We work UK wide, call us today on 01622 728800 or complete our contact form if you would like to arrange a consultation.

 

Our approach to PPC management

Coffe
Pencil
Marketing Plan
Reflect Pen
Magnifying
Pink Donut
Jelly Beans
Coffee
Choc Donut
Pencil
Pink Donut
Mag Glass
iPhone
Marketing Plan
Reflect Pen
BonBon
BonBon
Gummy Bear
Jelly Coke
Gummy Bear
Yellow Jelly Bean
Red Jelly Bean
Red Jelly Bean
Yellow Jelly Bean
Jelly Coke
Yellow Jelly Bean
Jelly Coke
Jelly Coke

Audit & Understand

If there is an existing PPC account we'll carry out a detailed inspection to identify the opportunities for growth. We'll also get to know you and your business so we understand your market. 

Keyword, competitor and market research

We research the market to determine which keywords will drive the right traffic, the costs of these and which competitors are appearing for them.

Set goals and plan budgets & account structure

Map out what the PPC account is planning to achieve over time and determine the budgets required to achieve these goals. Plan out how we will build the account so that it is best suited to the client’s product types and is easy to expand for any future campaign additions.

Plan creative & build the account

Whether the account is using traditional search or banner ads, we will determine the best messaging for your audience and get down to the nitty gritty of building the account and once everything is built we set it live on an agreed date.

Measure, refine & reporting

Our PPC experts carry out regular detailed analysis of the account and make necessary changes to ensure that the campaigns are generating the best return on investment possible. We'll report account performance against goals and identify new opportunities for growth.

Related Team Members

Nick Harris
Designer

Hey I’m Nick! Graphic Designer here at Reflect Digital. Creativity runs in my family, so it was only natural that I would follow in their creative footsteps. Thinking back to my school days, I reme…

Read more >

Related Team Members

Harry Simms
Chief Happiness Officer

Hi, I’m Harry. I’ve been at Reflect Digital since April 2016 and have loved every minute of it! I am told, I am the luckiest dog in the world and to tell you the truth… I do feel it sometimes, I have …

Read more >

Related Team Members

Becky Simms
Founder and CEO

I'm Becky, I am the CEO of Reflect Digital. I have worked within online marketing for the last 10 years, I live and breathe digital. I absolutely love strategising with clients, coming up with feature…

Read more >

Related Team Members

Matt Croft
Senior Developer

Howdy there fellow web slinger, I'm Batman; I mean Matt, your friendly neighbourhood developer? As you can tell by my awful intro, I'm a bit of geek, but who isn't, I mean all the co…

Read more >

Related Team Members

Chris Parker
Senior SEO Executive

Hi I'm Chris, Search Executive at Reflect Digital. It's safe to say I've always been involved in website design in one way or another, be it designing applications that run on a website, or even the w…

Read more >

Related Blog Posts

December Client Games…

From advent solutions to gamification, we’ve loved the work we’ve produced over the last few months and we wanted to showcase a few of our Client Games! Age UK came to us wanting a campai…

Read more >>

Related Blog Posts

AI - Does the future have a voice?…

Artificial Intelligence and Machine Learning are going to become more important in SEO in 2019, and in particular the power of the Voice Search.  According to Emarketer, 21.6% of internet users glob…

Read more >>

Related Blog Posts

Should I use WordPress for my CMS?…

WordPress has been around for over a decade, has thousands of plugins available to handle the majority of requirements, and is Open Source so anyone with development experience can pick it up and work…

Read more >>

Related Blog Posts

Get your 2019 Strategy on track!…

Our Reflect Digital experts have prepared some fantastic 2019 content to help you get on track with your marketing plan for next year!   Our CEO Becky prepared her top tips for a 2019 Marketin…

Read more >>

Related Testimonials

Reflect Digital’s expertise has helped us get to a new level. Their ability to understand and analyse our business is refreshing and our company has grown so much thanks to an amazing and forwar… Jon Ford - Managing Director

Read More >

Related Testimonials

"We contacted Reflect late last year, in desperation, having been utterly failed by another company (a very long story - but the project spanned over a number of years and we did not have an oper…

Read More >

Related Testimonials

“I have worked with Reflect and their SEO team for around a year. What impressed me initially was their understanding of the need to try and quantify the link between SEO performance and new bus… Paul Robinson - Managing Director, Flexflooring Ltd

Read More >

Related Testimonials

"I am beyond happy with the training session I had with Sally and Helen regarding SEO. Helen explained the in depth SEO to me in a way that I could understand which was extremely helpful and I&rs… Franchesca Vella - U Furniture Ltd

Read More >

Related Testimonials

We have been delighted with the expertise and insight the Reflect team have brought to this ongoing campaign. Their ability to understand our market proposition and translate it into an effective camp… Daniel Hoy - Marketing Director

Read More >

Related Case Studies

Aford Awards…

Aford Awards are one of the leading trophy, medal and engraving specialists in the UK, selling a wide range of sporting and corporate trophies.  They have seen steady year on year online revenue gr…

Read more >>

Related Case Studies

ECareers…

The brief was to create new content for the E-Careers website, an online training provider, from an SEO (search engine optimisation) stance in preparation for the launch of their new site. The aim of …

Read more >>

Related Case Studies

Starwood Hotels…

Starting in February 2017, the brief from Starwood Hotels was to carry out technical SEO analysis and provide professional copywriting to improve search visibility and increase relevant traffic to the…

Read more >>

Related Case Studies

Forever Green Lawns New Website…

The brief was to design and build a new site to increase the conversion rate and improve usability before the demand for artificial grass starts to ramps up. Having worked with Forever Green Lawns for…

Read more >>

Related Case Studies

Smartaupairs Case Study…

Prior to the redesign, the Smartaupairs website was out dated and did not convey the professional, quality nature of their service. Furthermore the site was not mobile responsive, something that is pa…

Read more >>

Contact our experts

Not sure who to contact? Fill out the form below and one of our marketing experts will get back to you

Lollipop in and say hello

Creative design agency based in Maidstone, Kent
Contact