Get a free review of your paid advertising campaigns
Paid search advertising, commonly referred to as PPC (Pay Per Click) advertising is a highly effective marketing channel, which allows you to place targeted adverts for your products or services in front of users that are actively searching for products or services similar to yours.
A well-developed PPC account will generate high quality, relevant, traffic to your site and generate a positive ROI.
Reflect Digital offer expert pay per click campaign planning, development and management for short and long term campaigns for desktop and mobile. PPC accounts must be developed with a strong, well thought out, strategy to enhance your visibility in areas where you don’t have a strong organic presence, as well as to improve your click through rate (CTR) for high competition terms in areas that you do.
Why PPC?
-
Puts you in front of your audiences -
Generates new customers and sales -
Can be scaled as your business grows -
Lets you outperform competitors
Achieving your PPC Sweet Spot
1 - Research your business
We will meet with you to establish your needs and learn about your business, your target audience and your goals. We will take this information to research your vertical and identify business opportunities.
2 - Establish strategy, budget and KPIs
We will discuss our recommendations and establish a PPC strategy. We will determine suitable budgets to achieve your goals and establish KPI's to measure success.
3 - Build and launch your campaigns
Based upon the agreed strategy, we will build out your PPC account, campaigns and ads. This also includes research to find out the keywords that will achieve a strong ROI. We'll also ensure full tracking is in place so you can see exactly the results PPC is generating for your business.
4 - Monitor and optimise
We continually monitor, tweak and optimise your campaigns to ensure the best possible performance against our agreed KPI's. We use sophisticated AI & Machine learning tools to supercharge your account optimisations, reducing costs and generating the most business for the lowest cost.
We're a Google Partner PPC agency
We work closely with our clients to build strong relationships and understanding about their business vertical. We use this information to structure the account to generate the best return on investment possible with the correct keywords, ad copy, and landing pages. Since PPC campaigns can be started, stopped or altered within minutes, we value this client contact as it allows us to use the client’s insight to inform changes to strategy more quickly.
This allows our campaigns to take advantage of movements and react to changes in the marketplace. By working closely with clients we also have a better understanding of what site activity is considered as a conversion and we place robust tracking in place to report on the performance of the account against those metrics.
Reflect Digital offer Pay Per Click planning and management, landing page builds, and full reporting. We are a PPC agency based in Maidstone, Kent and have extensive experience working on local, national and global campaigns, call us today on 01622 728800 or complete our contact form if you would like to arrange a consultation.
Take a look at some of our PPC tools
You can use our Quality Score Tool to see what impact Quality Score has on your ad positioning and on your cost per click.
Or use our Budget tool to estimate what Return on Investment your PPC campaigns can generate based on a few metrics such as Cost per click, conversion rate and your average order value.
The area's of paid search advertising we specialise in are:
- Bid optimisation
- Split testing
- Adcopy creation
- Competitor search
- PPC strategy
- PPC reporting/analysis
- Social paid ads
- PPC landing pages/CRO
- Mobile PPC
- Google Shopping
- Google Display Network
- Remarketing
Some of our PPC successes
Meet our paid media experts
At Reflect Digital we have a team of friendly and fun individuals who are passionate about what they do. Want to know more about the people you could be working with? Meet our friendly experts below.
Latest PPC insights
What is Gamification?
In its simplest form, gamification is the application of typical game design elements to non-gaming contexts and activities. ...
Mental Health Awareness Week
Reflect Digital is on a mission to improve staff wellbeing this Mental Health Awareness Week.
The Rise and Long-Awaited Fall of Internet Explorer
Earlier this year, Microsoft security and compatibility specialist Chris Jackson posted an article onto the Microsoft Tech Co...