Pay Per Click (PPC) Management Kent | Paid Search Specialists | Reflect Digital Contact

Free review of your paid advertising campaigns

Our team of paid search specialists will review your paid advertising activities to identify any weaknesses or potential areas for improvement.

Contact Us

Pay Per Click (PPC) management

Pay Per Click advertising (PPC) is where the advertiser only pays when a user clicks on their listing in the paid part of a search engine. PPC means your brand will be getting exposure against your chosen search terms, but only if the user clicks through does this marketing cost your business.

Reflect Digital offer expert pay per click campaign planning and management for short and long term campaigns which we would plan in conjunction with your overall search strategy. PPC is an effective way of marketing, but must be looked at as part of your whole marketing strategy to maximise the return on investment. PPC should be tracked down to the conversion and here at Reflect Digital we offer expert analysis and reporting.

Pay Per Click advertising should be used tactically and to help enhance any gaps in your Search Engine Optimisation strategy. The beauty of marketing as reactive as this is that your campaign can be live within hours, keeping your business at the forefront of market and always ahead of the game. A successful Pay Per Click campaign needs a full strategy - the right keywords, the right ad copy and the right landing page along with the correct targeting. Fail on any of these and the campaign will not be successful.

Reflect Digital offer Pay Per Click planning and management, landing page builds, and full reporting. We work UK wide, call us today on 01622 728800 or complete our contact form if you would like to arrange a consultation.

 

Our approach to PPC management

Coffe
Pencil
Marketing Plan
Reflect Pen
Magnifying
Pink Donut
Jelly Beans
Coffee
Choc Donut
Pencil
Pink Donut
Mag Glass
iPhone
Marketing Plan
Reflect Pen
BonBon
BonBon
Gummy Bear
Jelly Coke
Gummy Bear
Yellow Jelly Bean
Red Jelly Bean
Red Jelly Bean
Yellow Jelly Bean
Jelly Coke
Yellow Jelly Bean
Jelly Coke
Jelly Coke

Audit & Understand

If there is an existing PPC account we'll carry out a detailed inspection to identify the opportunities for growth. We'll also get to know you and your business so we understand your market. 

Keyword, competitor and market research

We research the market to determine which keywords will drive the right traffic, the costs of these and which competitors are appearing for them.

Set goals and plan budgets & account structure

Map out what the PPC account is planning to achieve over time and determine the budgets required to achieve these goals. Plan out how we will build the account so that it is best suited to the client’s product types and is easy to expand for any future campaign additions.

Plan creative & build the account

Whether the account is using traditional search or banner ads, we will determine the best messaging for your audience and get down to the nitty gritty of building the account and once everything is built we set it live on an agreed date.

Measure, refine & reporting

Our PPC experts carry out regular detailed analysis of the account and make necessary changes to ensure that the campaigns are generating the best return on investment possible. We'll report account performance against goals and identify new opportunities for growth.

Related Team Members

Steve Sinyard
Designer

Alright? I’m Steve, one of the Graphic Designers here at Reflect Digital. Since my uncle showed me that I can basically ‘colour in’ for a living I was sold on being a designer. Jokin…

Read more >

Related Team Members

Nick Harris
Designer

Hey I’m Nick! Graphic Designer here at Reflect Digital. Creativity runs in my family, so it was only natural that I would follow in their creative footsteps. Thinking back to my school days, …

Read more >

Related Team Members

Wayne Oliver
Head of Design

Yo! I’m Wayne and I am head of design at Reflect Digital. Art & Design has always been a passion of mine and I followed it through early life and school, before finally achieving a 1st in my…

Read more >

Related Team Members

Charlotte Wright
Designer

I'm Charlotte! I work as a Web Designer here at Reflect Digital. When I was younger it seemed like I always had a creative project on the go, from building Tracey Island to hand crafting dream cat…

Read more >

Related Team Members

Rob Bridgens
Head of Paid Search

Hi, I’m Rob and I’m the Head of Paid Search here at Reflect. Since there is more than one Rob at Reflect, you may hear me referred to as “PPC Rob”. I have over 8 years experien…

Read more >

Related Blog Posts

Cruft, Crawling and Cow Sounds…

Early morning.  Bleary-eyed we stumble from one car into another to start our journey.  Takeaway coffees clutched in hands and forgotten mobile alarm clocks reminding us that we would normal…

Read more >>

Related Blog Posts

How to Increase social media engagement with hashtags…

In the early days of the social media revolution, hashtags were misunderstood and rarely used. Today, some people see them as an effective way to express the thought of the moment, some view them as a…

Read more >>

Related Blog Posts

4 e-commerce SEO factors that aren't immediately obviou…

Selling a product online is simple isn’t it? You simply upload products to your sleek new website using a content management system like Wordpress (WooCommerce) or Shopify and then users can mak…

Read more >>

Related Blog Posts

Demystifying Link Building & Digital PR…

Google’s constant algorithm updates, people's increasing addiction to social media and the ever increasing number of businesses with an online home has made digital marketing much more …

Read more >>

Related Blog Posts

SEO Fundamentals…

I’ve tried to learn many skills in my lifetime, ranging from the creative down to the technical, at one point I thought I would like to be a teacher, so that of course required looking into teac…

Read more >>

Related Testimonials

“I have worked with Reflect and their SEO team for around a year. What impressed me initially was their understanding of the need to try and quantify the link between SEO performance and new bus… Paul Robinson - Managing Director, Flexflooring Ltd

Read More >

Related Testimonials

"I am beyond happy with the training session I had with Sally and Helen regarding SEO. Helen explained the in depth SEO to me in a way that I could understand which was extremely helpful and I&rs… Franchesca Vella - U Furniture Ltd

Read More >

Related Testimonials

We have been delighted with the expertise and insight the Reflect team have brought to this ongoing campaign. Their ability to understand our market proposition and translate it into an effective camp… Daniel Hoy - Marketing Director

Read More >

Related Testimonials

Since Reflect Digital took over management of our PPC campaigns, we have seen a fantastic increase in performance. Our transactions and revenue are up YoY by a significant margin. We have weekly catch… Simone Stevens - Digital Marketing Officer

Read More >

Related Testimonials

Whitehead Monckton has worked with Reflect Digital since 2012. Initially focusing on SEO, website traffic and enquiries have continually increased year-on-year. They are integral to our development as… Amanda Coltham - Marketing & Events Manager

Read More >

Related Case Studies

Flexflooring…

Flexflooring did have some SEO visibility but there was still a lot of untapped potential to increase their visibility further and generate more business from search engines. We were tasked with taki…

Read more >>

Related Case Studies

Expert Witness…

To design and build a new website and client administration area. The new website was to be modernised with better content management tools and improved search functionality. The administrative area …

Read more >>

Related Case Studies

Custom Size Beds…

Custom size beds had been running paid search activity through AdWords, but it was not generating the expected level of leads.  Understanding the conversion rate and user engagement of a website…

Read more >>

Related Case Studies

Egress SEO…

Egress compete in the data security industry, a highly competitive industry. At the start of the SEO campaign Egress had a small amount of search engine visibility but did not rank on the first page f…

Read more >>

Related Case Studies

Egress…

After the success of the Egress SEO campaign, along with other digital marketing activity traffic to the website had grown significantly so it was key for the website to represent Egress as a global l…

Read more >>

Contact our experts

Not sure who to contact? Fill out the form below and one of our marketing experts will get back to you