CHALLENGE.
Sunsail is a global leader in luxury yacht charter holidays and curated maritime experiences. However, the travel search landscape is undergoing a massive shift.
With AI Overviews increasingly controlling the consideration phase of the booking journey, traditional keyword targeting alone was no longer enough. To capture premium audiences planning Greek island sailing holidays, Sunsail needed a sophisticated strategy that ensured their brand was actively cited, referenced, and prioritised by generative search algorithms.
SOLUTION.
We deployed an innovative, behaviour-led Digital PR strategy engineered to satisfy both high-authority editorial gatekeepers and AI natural-language models. At the heart of the campaign was the Greek Island Index, a high-value data asset built by merging real-time search intent data with the psychological motivations of modern travellers.
Our targeted outreach and optimisation strategy focused on:
- Algorithmically Optimised Frameworks: Structuring deep-dive expert content specifically to match natural-language search queries, conversational prompts, and AI retrieval models.
- E-E-A-T Driven Storytelling: Infusing the Index with first-hand, insider recommendations from Sunsail’s internal sailing experts to satisfy AI demands for genuine, experiential authority.
- High-Authority Trust Signals: Securing prominent coverage and high-tier backlinks from premium lifestyle and travel publications to build the foundational domain equity that algorithms rely on for citations
RESULTS.
By bridging the gap between traditional digital PR authority and advanced generative engine optimisation (GEO), we moved Sunsail from a classic search player to an AI-dominant voice:
- Exponential AI Dominance: Achieved a massive 275% increase in overall AI visibility, directly securing the brand's presence in conversational answers where high-intent travellers make booking decisions.
- Algorithm Credibility Surge: Increased AI Overview appearances from just 8 to 30, driven by a strategic uplift in AI citations from 409 to 487.
- Downstream Commercial Growth: This top-of-funnel algorithmic dominance translated directly to bottom-line results, fueling a 42.6% increase in Sales Qualified Leads (SQLs).
275%
Increase in AI visbility
94
AVG domain authority placements
42.6%
Growth in SQLs
409 > 487
Expansion in AI citations
