Reflect Digital presents: Takeaway Talks

One AI answer was never going to be the end of the journey.

Join us for Takeaway Talks, our virtual roundtable for senior travel marketers, where we'll unpack the findings from our Q3 2026 Travel Edition of SearchPulse.

We'll explore how travellers move from inspiration to verification and booking across Google, AI tools, video and community platforms, and why no single platform owns the journey.

Our latest research shows that travellers are combining tools rather than choosing between them. Among travellers who use AI when planning a holiday, nearly 60% use it alongside traditional search rather than instead of it. And as travellers get closer to booking, verification becomes increasingly important, with behaviours like checking the weather, comparing information and seeking trusted sources shaping the final decision.

Together, we'll discuss what this means for travel brands: how to stay visible across a fragmented search journey, build trust when it matters most, and understand where different platforms play a role in moving travellers from discovery to decision.

This is a collaborative, peer-led session with cameras and mics on, designed to share real-world experiences, challenge assumptions and leave you with practical takeaways for navigating the future of search in travel and tourism. And, of course, we'll give you a £15 lunch voucher to enjoy your own takeaway while you tune in on the day!

*Please note this is an event for senior travel marketers only, with a maximum of two attendees per brand.

Virtual Agenda

13:30 - Welcome & Scene Setting
13:40 - Breakout Discussion 1
14:10 - Return & Discuss
14:20 - Breakout Discussion 2
14:50 - Return & Discuss
15:00 - Event Close & Feedback

Reserve your seat

Each roundtable was super interesting with really useful nuggets of information! Everyone was really friendly and it was great to hear so many different points of view.