Missed Prince at brightonSEO this April? We’ve got you covered.

Join us for an exclusive Brunch & Learn where he’ll be exploring why declining search performance isn’t just about AI or algorithms, and what brands should really be paying attention to.

This is a critical discussion for marketers, and the real issue isn't shorter attention spans; it's your users’ lower tolerance for wasted time and friction across the conversion journey.

Prince will reveal how behavioural science and AI are fundamentally reshaping the path to profitable growth in search. You will get the tools to stop costly funnel leakage by addressing the human element of discovery.

KEY TAKEAWAYS

The three psychological shifts driving performance decline
How to apply The Effort Audit, a practical framework for diagnosing losses
Why small friction fixes multiply commercially, leading to meaningful performance gains
The 5 practical steps you can implement on Monday to ensure your content is structured for low-effort answers in the new era of AI-led discovery

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