nido_logo

Leveraging SEO & PPC to sell out multiple markets in record time

nido_look_right

CHALLENGE

Nido offers student living spaces, designed to create communities that value wellness and sustainability for the UK, German and Irish markets. 

They wanted to increase their visibility and conversion rate in each of these markets. Their previous agency’s approach had led to high costs and low conversions, meaning our overall aim was to get SEO and PPC working in perfect harmony to achieve their goals and maximise budget by overlaying our behavioural science approach.

ellen-left-look

SOLUTION

Nido offers student living spaces designed to create communities that value wellness and sustainability for the UK, German and Irish markets. 

They wanted to increase their visibility and conversion rate in each of these markets. Their previous agency’s approach had led to high costs and low conversions, meaning our overall aim was to get SEO and PPC working in perfect harmony to achieve their goals and maximise budget by overlaying our behavioural science approach.

SERVICES USED

  1. Discovery
  2. Persona profiling
  3. Technical SEO Audit 
  4. Search landscape review
  5. Paid media landscape review 
  6. Competitor analysis 
  7. On-page optimisation
  8. Content creation
  9. Off-page optimisation 
  10. Paid search
  11. Keyword research

RESULTS

By continuously using our Paid Media findings to optimise SEO landing pages, and applying these insights site-wide, we were able to deliver:

  • DE: 4088% increase in organic visibility 
  • DE: 335% increase in goal completions
  • UK: 69% increase in organic visibility 
  • UK: 160% increase in goal conversions
  • IRE: 49.8% increase in organic visibility 
  • IRE: 474% increase in goal conversions
Let's deliver next level results for you
celebrate

Sold Out

Multiple markets in record time

win

Winners

2022 Drum Search Awards - SEO & PPC Integrated

win

Winners

2022 UK Search Awards - Best Integrated Campaign / SILVER Best Use of Real Estate & Property

star

Shortlisted

2022 European Search Awards - Best Use of Search - Real Estate & Property / Best Integrated Campaign

Have a project you would like to discuss?