CHALLENGE
Greenwich Peninsula is one of London’s most ambitious urban regeneration projects, offering homes, retail, and cultural spaces along the Thames. However, despite its strong offline presence, the website needed to improve its organic search visibility and attract high-intent users. The challenge was to enhance search rankings, drive relevant traffic, and support acquisition goals through a refined SEO strategy.
SOLUTION
Our approach combined technical SEO, content development, and behavioural insights to optimise Greenwich Peninsula’s digital presence. We focused on improving site structure, refining on-page content, and implementing ongoing keyword research to align with user search intent. By understanding how potential buyers and visitors engaged with property content online, we tailored SEO efforts to meet their needs, delivering valuable, search-driven content that guided them through the decision-making journey. Alongside the SEO execution, our Growth Marketing team played a key role in streamlining communication and aligning on objectives across the business, ensuring deliverables were met on time, and maintaining a structured workflow that worked towards our KPIs. With dedicated account management, we provided regular updates, clear reporting, and a collaborative approach that kept all stakeholders aligned. This ensured that priorities were addressed efficiently and that insights translated into actionable results.
RESULTS
By enhancing visibility by 263% year on year, we transformed Greenwich Peninsula’s digital performance - driving stronger rankings, higher engagement, and measurable growth across organic channels.
Let's deliver next level results for you
130%
Impression Growth Year on Year
30%
Improved Average Ranking Position Year on Year
263%
Visibility Increase Year on Year
71%
Click Growth Year on Year
