How Behavioural Science Converts Browsers into Clients | Reflect Digital

In this talk, Lottie explores how behavioural science principles, such as understanding cognitive load, heuristics, and the dichotomy of fast and slow thinking, fundamentally influence user decisions and journeys from discovery to deal.

Lottie advocates for combining behavioural science with digital strategy to create a low-friction user experience that not only informs but also persuades and protects the audience's mindset until they are ready to think.

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