Future Proof Your Search Strategy: How to Optimise for TikTok, AI, and Zero-Click

The traditional search funnel has officially collapsed.

We are no longer standing on the edge of a shift; we are living through a total structural re-engineering of how information is sought and consumed. The silos between traditional search engines, social media discovery, and generative AI have merged into a single, fluid ecosystem. If your brand is still treating search as a single Google text box, a 'one-size-fits-all' strategy is actively costing you customers.

Join our Brunch & Learn to unpack the Q1 2026 SearchPulse report and pivot your strategy for the AI-driven consumer. We’ll explore the emerging search personas driving revenue leaks, the 55% of Gen Z favouring TikTok over Google, the high-income AI wealth gap, and why 42% of users say ChatGPT ads would actively damage their trust in a brand.

KEY TAKEAWAYS 

• A year-on-year view of how search behaviour has permanently fractured
• The real role of AI in search today, moving from 'AI or not?' to 'Which AI?'
• How multi-platform discovery is redefining where and how people search
• How visual content has effectively become the new instruction manual
• The emerging risks and opportunities of advertising within GenAI platforms