CHALLENGE.

Amicable specialises in helping couples wishing to divorce, without lawyers. This ‘style’ of divorce is relatively fresh to the market, which means growth and brand awareness were core challenges for this client.

To facilitate this growth, Amicable needed to achieve a 100% increase in new customers with a mere 34% increase in spend.

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SOLUTION.

To meet this target, our paid media experts analysed which users were most likely to convert after an initial enquiry was made. This insight allowed us to focus on the touchpoints that generated the most conversions and ensure we pushed audiences to these via our paid media efforts; focusing the client’s budget where they were most likely to see a return. 

Our approach was to reshape the customer journey by leveraging human insights to psychological data to optimise the path to conversion, we adapted landing pages, on-page assets and copy as well as the ad sets themselves to ensure each click was geared towards conversion. 

SERVICES USED

  1. Paid media
  2. Conversion rate optimisation

RESULTS.

In just one month we saw a dramatic increase in conversion rate by 77%!  The campaign went on to continue to deliver wins for the client with increased conversions being driven since its launch, including:

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17.93%

Increase in lead to customer rate

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151.5%

Increase in customer acquisition 

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39%

Increase in leads generated 

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68.75%

Increase in click-through-rate

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Let’s talk.

It’s time to move the game on.

To find out how we can help you take your business to the next level, contact our friendly and expert team today.

TRUSTED.

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RECOGNISED.

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GREEN.

1 trees planted... so far