Opayo (formerly SagePay) competes against global leaders in the financial services industry, like PayPal and SumUp, so staying ahead of the game is of paramount importance to achieve results.
Opayo came to us looking for a partner to support them through their rebrand while also looking to generate more conversions with the same efficiency their paid budget was driving. They needed to establish trust among a market that wasn’t familiar with the new branding.
Our challenge was to find new ways to spend the client’s budget without chasing hyper-competitive keywords that drive conversions at an unsustainably high cost.
Our CX team delivered several consumer behaviour workshops to ensure the team had a thorough understanding of Opayo’s business offering and core customer segment. This allowed our paid media and SEO experts to create a tailored lead generation search strategy while optimising each stage of the journey for conversion.
Our understanding of human behaviour was then used to optimise creatives to reach new audiences. By leveraging programmatic we were also able to target new audiences not available through Google, using display ads to go after hyper-relevant users.
Meanwhile, an aggressive and dynamic PPC penetration approach used psycholinguistic copywriting to drive high volumes of high-quality leads.
And lastly, we used the SEO migration project as an opportunity to increase brand recognition through the careful optimisation of metadata in a bid to drive organic traffic and conversions.
We witnessed some significant results for the client including;
CPAs continue to drop; driving the low-cost conversions Opayo had hoped for. Meanwhile, search impressions for product pages returned to their pre-migration level within two months of launching.
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