SagePay was about to change its name from a relative household name to an unknown entity: Opayo. With a view to growing the sales pipeline, they needed a partner who could create and drive an overarching search marketing strategy that focussed on what mattered: producing leads and improving the bottom line.
The best minds across PPC and SEO came together to truly understand who Opayo were - and create a joined-up lead generation search strategy tailored to their business.
An aggressive and dynamic PPC penetration approach used psycholinguistic copywriting to drive high volumes of high-quality leads. Meanwhile, a huge SEO migration project was delivered and metadata was leveraged to encourage more organic searchers to recognise the new brand and convert to leads.
Opayo’s lead generation quickly skyrocketed, with PPC producing a 283% increase in leads year-on-year, while reducing CPA by 87%. Meanwhile, search impressions for Opayo’s product pages returned to pre-migration level within just two months of migration.
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