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Helping Ambitious Brands Elevate Performance with A/B Testing

Do you have ample website traffic but minimal conversions? One of our CRO methods involves A/B testing and Split URL testing to experiment with what factors might be creating barriers to conversion. 

Sometimes this is too much friction in the user journey, or it might be using unfamiliar language for your users, sometimes it’s not enough friction (more for those where a bigger level of trust is required before purchasing/enquiring). Whatever the reason, our CX team is adept at working with B2B, B2C and charity brands to demonstrate success through AB testing. 

See the clients we've helped
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Our approach to A/B testing

Test and learn runs through our DNA. Starting with a thorough analysis of your website’s current performance, we will work closely with your team, including workshops and user testing, to understand the motivations of your audience and create an A/B testing schedule with hypotheses designed to deliver higher conversion rates and genuine insight about your customers.

Our expertise in behavioural psychology, neurolinguistics and audience profiling adds another advanced layer to your website A/B testing, helping you craft messages and create designs to better capture the attention of your website users.

Whether you are seeking to improve your Paid Media landing pages, test your checkout or find out why your website is not driving the leads or revenue you hoped for, our team will support you to take your performance to the next level. 

Let's talk about your challenges

OUR AREAS OF CUSTOMER EXPERIENCE EXPERTISE

As experts in human behaviour, A/B testing and experimentation are the foundation of our approach. We work with global brands and eCommerce businesses both internationally and in the UK to help them elevate their marketing through A/B testing, Customer Experience services, SEO, Paid MediaContent and Digital PR.

  1. Conversion Rate Optimisation

  2. Google Tag Manager

  3. Tracking & Reporting

  4. UX & UI

  5. A/B Testing

  6. Human Behaviour

  7.  

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SUCCESS STORIES - Whitehead Monkton

Increasing conversions through human-first website optimisations

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SUCCESS STORIES - Amicable

Harnessing human behaviour & psychological patterns to deliver a 77% conversion rate increase

View case study
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SUCCESS STORIES - Christian Aid

Persona-driven CRO experimentation drives +161% return on investment for charity

View case study

OUR A/B TESTING SPECIALISTS

Our A/B testing consultants are friendly, fun and passionate about helping you test and create better web experiences.

Want to see who you could be working with? Based at our Kent and London offices, meet the team that could help you and deliver lasting business impact.

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WHY CHOOSE REFLECT DIGITAL AS YOUR CX AGENCY?

We partner with brands looking to elevate their marketing performance. If you want more from your website then our experts would love to speak to you about your challenges and how we can help you achieve your goals. 

Get in touch

FREQUENTLY ASKED QUESTIONS

We know that choosing the right agency to support your brand's customer experience needs is important to you, and requires thought and deliberation. That’s why we’ve compiled the most frequently asked questions about our customer experience and A/B Testing services.

Please don’t hesitate to contact us if you have any other questions about our offering.

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