As part of the Human Behaviour team, Ariane helps ensure that Reflect Digital’s work is centred on people by applying insights from audience research and behavioural science. She aims to inspire others to see different perspectives and appreciate the diversity in being human.
Contact ArianeAriane has always been driven by her curiosity about people. She has an extensive background in market research, where she delivered data-driven consumer insights for clients across different categories such as FMCG, healthcare, technology, and social research. She specialised in qualitative research and took pleasure in diving into the murky data of people’s narratives to uncover their motivations and aspirations.
She furthered her knowledge about people through an MSc in Social and Cultural Psychology from the London School of Economics, where she conducted a dissertation exploring people’s constructions of AI technology.
Throughout her career, she maintained a passion for behavioural science frameworks and approaches. She combines her knowledge about broader sociocultural contexts and internal human biases to develop well-rounded insights about people.
We’re a performance marketing agency specialising in human behaviour insights. Our wonderful team is made up of marketing specialists who are super passionate about what they do.
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