Charlotte is responsible for driving the growth of the Paid Media department at Reflect Digital. She develops and implements tailored strategies aligned with each client’s goals, while ensuring the agency stays ahead of industry trends. Charlotte champions a culture of innovation within the Paid Media team and plays a key role in positioning Reflect Digital as a thought leader in the industry.
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Charlotte began her digital career at an agency in 2016, managing performance campaigns for a wide range of clients including The Body Shop, Unicef, and the Charles Stanley Group. While living in New York City, she developed a niche in luxury retail, working with brands such as GUCCI and Tom Ford. She later moved into freelance consulting, contributing to the launch of rhode skin by Hailey Bieber. After a couple of years leading the in-house digital marketing team at a recruitment firm, Charlotte is excited to return to agency life and bring her expertise to a new team and client portfolio.

We’re a performance marketing agency specialising in human behaviour insights. Our wonderful team is made up of marketing specialists who are super passionate about what they do.
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