EXPERIENCE & BACKGROUND
Matt's route into paid media wasn't a straight line. Starting out in web development, he moved into SEO before discovering PPC and never looking back.
Over the past 12 years he has built his expertise across both sides of the fence, six years in-house and six and a half agency side, working across Google, Microsoft, Meta, TikTok, LinkedIn, Snap and Pinterest. In 2020 he was recognised at the Google Premier Partner Awards for Smart Shopping.
He joins Reflect Digital as VP of Paid Media, Strategy, bringing the commercial sharpness of someone who has owned results at every level and the curiosity of someone who still genuinely loves the craft.
LIKES & DISLIKES
Likes
- Collecting & playing Magic: The Gathering - it's not an addiction, I promise!
- 3D modelling, design & printing - the printer's always on the go!
- Video games - always on the hunt for a new adventure
Dislikes
- Celery - it's pointless and tastes horrible
- Being too warm - it's nicer to be cold!
- Busy shops - why does everybody go out at the same time?
