Hi, I'm Jo!
After working as a journalist for 10 years at various newsrooms across the UK (ITV News, ITV Meridian, assistant news editor at Channel 5 News, KentOnline and kmfm) I decided to join Reflect Digital as the PR and Media Manager. Having been a journalist I know what makes a good story (and what won't!) and what will stand out to a news editor, having received many bad press releases in the past - my aim is always produce something that is of value to a journalist (One of my former peers!).
Having made that transition from journalism to Digital PR I’ve found that I absolutely love my job. I love coming up with ideas that a client hasn't thought about before or explored. For me, it's all about results. I love it when I see one of my press releases or campaigns has caught the eye of a news editor. The best part of my job is telling a client that a press release has been published!
There have been quite a few career highlights here at Reflect Digital. Last year we ran a campaign for one of our clients, Aford Awards. We helped them create the World's Most Expensive Trophy and it was my job to sell this to newsdesks. The results were fantastic and varied. The owner of Aford Awards was interviewed by Talk Sport, BBC Radio Kent and KMTV and it was also featured in The Sun, Kentonline and The Kent Messenger to name a few.
Another career highlight was when Reflect Digital announced the 4-day-work week. Again it was my job to tell the media about this and highlight that it was a newsworthy story they should run. The results were great with Sky News, ITV Meridian, Yahoo Finance, The One Show, KentOnline, KMTV among others who covered it.
Joanna's Likes & Dislikes
I have to admit I'm a bit of a running addict. I've completed four marathons within the last 10 years and I'm currently training for my fifth! My other passions include walking, yoga, reading and a good coffee (however I'm a massive fan of Yorkshire Tea). I'm also a huge royalist, I love chocolate (Dairy Milk is just fine) Champagne, oh and my trusted black eyeliner!
People eating crisps loudly, people who say anythink rather than anything and anyone who says they are bored!