Website migrations are intimidating projects. Minimising disruption is key, and with so many components involved, there is no room for error.
Many migrations take place without considering SEO, resulting in a dramatic drop in organic search visibility.
To avoid this and maintain your site's rankings, an experienced SEO agency must be involved from the start of your website's migration project.See the clients we've helped
Like all of our projects, we approach website migration SEO with a data-led mindset. Leveraging our expertise in human behaviour, the team analyses what it is your audience wants and needs from you to determine the best output.
We begin by scoping out the project to plan, set and manage your expectations. For example, a website moving from HTTP to HTTPS compared to a complete website rebuild addresses different objectives and investment of time and resources.
We will establish the best method for a smooth migration based on forecasting scenarios that consider potential risks and growth opportunities. This will involve identifying necessary tasks to be allocated to appropriate teams, e.g. SEO department, development department and expected completion date. Planning will also enable us to anticipate a launch date.
Pre-launch checks are to be completed whilst the new website is still in development. Pre-launch checks ensure the website is in the best possible condition before launch. There are several elements to our pre-launch checks, such as ensuring page wireframes or prototypes match those of the designs and function effectively to support SEO, preparing technical SEO requirements including mapping redirects, ensuring unique meta titles, descriptions and H1 tags are on each page, setting up Google Analytics and Google Tag Manager, and completing on-page activities such as internal linking and content migration.
Post-launch checks will be completed once the new site has gone live. This will focus on triple-checking the state of the website immediately after launch to ensure everything has been implemented correctly. This also includes checking device styling and making search engines aware of your new site as soon as possible.
Website migrations are challenging tasks that should not be handled by novice marketers. When you’re making alterations to ranking pages, there is always the chance of losing visibility for the keywords that drive your website traffic. There is also no guarantee rankings will recover entirely after a migration. However, using SEO professionals with vast expertise and experience in website migrations can have little to no negative impact on a website’s ranking ability.Talk to us about your website migration SEO project
As a leading digital marketing agency, we support global brands with their marketing challenges (not just SEO) with expertise in Paid Media, CRO, Customer Experience and more. Plus, with offices in Soho, London and Kent we’re on hand for face-to-face meetings, workshops and more.
Our experts have a wealth of experience working in numerous different industries and sectors from B2B, B2C, D2C plus more, and their work reflects this. Want to learn more about who you could be working with? Find our team members below!
As a website migration agency, we work tirelessly to collaborate as a team to promote knowledge sharing and get various opinions and ideas involved. We truly believe we work better as a collective group of people rather than working in silos as is the case with many other agencies. You won’t easily find another bunch like Reflect!Contact our website migration consultants
"We have been blown away with the success of this campaign, and Reflect Digital's dedication to managing our digital. Results have been incredible, and it's been great to see the continued increase in traffic and sales from the latest campaign. Sales have been completely transformed, and the nursery is embarking on the biggest expansion we have seen in our 29-year history, just so we can fulfil the volume of orders."