CHALLENGE
Tipi were migrating to a new website and changing brand name - Quintain Living - simultaneously. The challenge was maintaining Tipi brand visibility while collaborating with the creative and development teams to implement an improved website structure to allow for future growth in organic search. In short, Quintain Living needed to keep bringing users to their website and converting them into customers.
SOLUTION
We worked alongside other LAB Group agencies, Riverr and Verj, to ensure Quintain Living were given a website that could “house” - sorry! - the right structure and content for search engines and users.
Meanwhile, we methodically researched our client’s industry and competitors, a process which led to an entirely new SEO strategy that’s more likely to drive traffic that converts to customers.
SERVICES USED
- Technical SEO
- Search landscape review
- Competitor analysis
- Page speed optimisation
- Domain migration planning
RESULTS
Quintain Living got the keys to their new website on schedule, and all of the fixtures and furnishings were in place.
Despite changing to a completely unknown brand, our process means that Quintain Living still ranks well for Tipi’s keywords and organic traffic has outperformed our pre-migration expectations. Now, with a properly optimised website in place, we and the client are looking forward to driving far more users to their website.
Let's deliver next level results for you
Increased
Rankings
Growth
Future-proofed for growth
Brand
Visibility maintained
Migration
Smooth & Successful
“We’ve been incredibly happy with the support Reflect Digital has given us throughout the website project. Their insights and strategic planning resulted in the smoothest website migration I have ever been involved with”
