quintain-living-logo

A colLABoration delivering rebrand & SEO-first website migration

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CHALLENGE

Tipi were migrating to a new website and changing brand name - Quintain Living - simultaneously. The challenge was maintaining Tipi brand visibility while collaborating with the creative and development teams to implement an improved website structure to allow for future growth in organic search. In short, Quintain Living needed to keep bringing users to their website and converting them into customers.

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SOLUTION

We worked alongside other LAB Group agencies, Riverr and Verj, to ensure Quintain Living were given a website that could “house” - sorry! - the right structure and content for search engines and users. 

Meanwhile, we methodically researched our client’s industry and competitors, a process which led to an entirely new SEO strategy that’s more likely to drive traffic that converts to customers.

SERVICES USED

  1. Technical SEO
  2. Search landscape review
  3. Competitor analysis
  4. Page speed optimisation
  5. Domain migration planning

RESULTS

Quintain Living got the keys to their new website on schedule, and all of the fixtures and furnishings were in place.

Despite changing to a completely unknown brand, our process means that Quintain Living still ranks well for Tipi’s keywords and organic traffic has outperformed our pre-migration expectations. Now, with a properly optimised website in place, we and the client are looking forward to driving far more users to their website. 

Let's deliver next level results for you
rise

Increased

Rankings 

celebrate

Growth

Future-proofed for growth

star

Brand

Visibility maintained 

links

Migration

Smooth & Successful

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