Simple but effective: Internal linking strategy delivers a 25% increase in organic revenue for eCom business



As one of Europe’s leading label, stickers and office supplies production companies, Avery is widely recognised for their expertise in creating printable labels for various applications. 

Despite being a very well-known brand in the industry, Avery was seeing a drop in organic revenue, largely driven by tough competition, especially on generic terms like "labels". As a result, they were missing out on a huge number of potential buyers with “labels” receiving 8,100 searches every month!




Using our expertise in eCommerce SEO, we were able to analyse Avery’s SEO performance to build out a strategic approach to tackle their challenge. Our term determined that while Avery’s on-page content was good, their internal linking needed attention if we wanted to send stronger and clearer signals to Google. We executed an internal linking strategy that has drastically improved their organic visibility. 


A great example of how a simple SEO strategy can yield significant results for a client. Our approach saw Avery’s website move from low Page 1 to the top positions for key high-search volume terms. 

By taking this internal-linking approach we were able to exceed expectations for the client, bringing their brand in-line with expectations and dominating SERPs for target keywords. 

Let's deliver next level results for you

Position 1 Gained

for lucrative “labels” keyword (8,100 searches per month)



increase in YoY clicks for competitive “custom stickers” keywords 




increase in organic revenue YoY from the label landing page



increase in organic revenue from the sticker's landing page

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