From zero visibility to market leader with core SEO optimisations and AI



Country Choice is the UK’s leading supplier of in-store bakery and retail food service products. They came to us off of a recommendation and had never tried online marketing before. They hoped to go from zero online visibility and market share to being a market leader in organic search for their product offering. 

Our primary objective was to drive a 15% uplift in customer signups in 12 months.



Country Choice operates in a niche B2B market where search intent is hugely important to gaining the right type of traffic. We performed an in-depth onboarding session with the client to understand their goals, ambitions and customer type. We wanted to move quickly to drive fast impact and build the client’s trust - especially as this was the first time they were investing in this type of marketing. 

We used a complex AI-let process to add speed to our optimisations, pairing it with our human-first content team to ensure behavioural messaging, accuracy and tone of voice. This sped up the process by months allowing us to move through the priority pages with speed and efficiency so that we could touch all areas of the site. 


Having been running for just six months, the campaign has far exceeded its 12-month goal! 

  • Exceeded client objectives by 80% 
  • Drove substantial keyword position gains for terms like “hot food suppliers” 
  • Move from zero visibility to position one for all major key phrases
Let's deliver next level results for you


increase in customer signups



increase in organic traffic



Position 1

from near zero visibility for key terms 



InObrit Awards: Best SEO Campaign

Have a project you would like to discuss?