CHALLENGE
Egress is a leading global data security organisation. At the start of the SEO campaign Egress had a small amount of search engine visibility but did not rank on the first page for any important search phrases that were highly relevant to the business.
It was vital that Egress was found for competitive industry keywords as well as being recognised as thought leaders around email encryption and data security.
MAIN OBJECTIVES WERE
- To increase relevant traffic to the website
- To achieve first page rankings in UK & US markets for target keywords
- To increase brand exposure
- To create strong, relevant content that is well received by the relevant audiences
SOLUTION
The campaign centred around increasing the authority of the website through improving and optimising the on-page content, creating natural links between relevant, high-quality sites and through effective use of online PR.
All aspects of best practice on-page & technical SEO services, as well as link building and creative content marketing, have been considered to ensure KPI’s have been continuously achieved.
SERVICES USED
- Technical SEO
- Creative content creation
- Search landscape review
- Competitor analysis
- Page speed optimisation
- International SEO
- Digital PR
RESULTS
The campaign fulfilled the brief to increase relevant, targeted traffic to the site and achieved first page rankings on Google with focus non-brand keywords ranking in top positions.
As a result of their increased online visibility, Egress saw an amazing 710% increase in organic traffic since the launch of the SEO campaign batting off tough competition with household brands such as PC World and Symantec for highly competitive terms such as “email encryption software”.
Reflect Digital were the proud recipients of the Best B2B Campaign at the Drum Search Awards for the remarkable results achieved through Egress’ SEO campaign.
Let's deliver next level results for you
710%
Increase in organic traffic
30+
Focus keywords ranking in top positions
Creative
Content marketing solutions
Winners
Best B2B SEO Campaign, Drum Search Awards
"We have been delighted with the expertise and insight the Reflect team have brought to this ongoing campaign. Their ability to understand our market proposition and translate it into an effective campaign has delivered results with considerable ROI. We, therefore, look forward to continuing to work with them to support our digital strategy as Egress enters a particularly exciting period of growth and global expansion. We are really pleased the hard work of the SEO team at Reflect is being recognised with the Drum Search Awards nomination"
