An ultra secure bespoke website solution!

The Brief

After the success of the Egress SEO campaign, along with other digital marketing activity traffic to the website had grown significantly so it was key for the website to represent Egress as a global leader in the data security industry and to convert visitors into users of the software platform.

Main objectives also included:

• To design and build a new website with global appeal. 

• To find innovative ways to demonstrate expertise. 

• To enhance call to actions. 

• To deliver a user friendly, 
responsive website. 

• To find the balance between appealing to both small and enterprise companies. 


User-friendly solutions

This was an extremely content heavy site, and so the user journey had to be given great consideration
 to ensure everything was easily accessible. A simple, clear, navigation included a mega menu, making it easy to dive deep into the website with minimal clicks.

content functionality was also made available throughout all pages of the site. Meaning Egress could assign related content to any page to aid the user in their quest for information and assist with upselling opportunities.

Custom solutions

Microsoft Dynamics was integrated so that online enquiries went straight into their CRM. This allowed more time for their sales team to focus their efforts elsewhere and not on routine admin.

In addition, IP detection was enforced to direct US visitors to a different version of the site with content tailored accordingly.

A new and improved form builder allowed administrators complete control over all forms on the website, their fields and where they displayed.