Name: Reflect Digital
Address: Kestrel House, Knightrider Street, Maidstone, Kent, ME15 6LU, GB
Telephone: 01622 728800
Price range: Next Level
Rating: 4.95

CHALLENGE.

Egress is a leading global data security organisation. At the start of the SEO campaign Egress had a small amount of search engine visibility but did not rank on the first page for any important search phrases that were highly relevant to the business.

It was vital that Egress was found for competitive industry keywords as well as being recognised as thought leaders around email encryption and data security.

MAIN OBJECTIVES WERE

To increase relevant traffic to the website
To achieve first page rankings in UK & US markets for target keywords
To increase brand exposure
To create strong, relevant content that is well received by the relevant audiences

SOLUTION.

The campaign centred around increasing the authority of the website through improving and optimising the on-page content, creating natural links between relevant, high-quality sites and through effective use of online PR.

All aspects of best practice on-page & technical SEO services, as well as link building and creative content marketing, have been considered to ensure KPI’s have been continuously achieved.

SERVICES USED

Technical SEO
Creative content creation
Search landscape review
Competitor analysis
Page speed optimisation
International SEO
Digital PR

RESULTS.

The campaign fulfilled the brief to increase relevant, targeted traffic to the site and achieved first page rankings on Google with focus non-brand keywords ranking in top positions.

As a result of their increased online visibility, Egress saw an amazing 710% increase in organic traffic since the launch of the SEO campaign batting off tough competition with household brands such as PC World and Symantec for highly competitive terms such as “email encryption software”.

Reflect Digital were the proud recipients of the Best B2B Campaign at the Drum Search Awards for the remarkable results achieved through Egress’ SEO campaign.

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