CHALLENGE
Hopes Grove Nurseries, the UK's leading online hedging plant supplier, needed to achieve 10% annual growth in an increasingly crowded market. As customer shopping habits evolved, extreme weather intensified, and new competitors invested heavily in digital, Hopes Grove Nurseries needed to refine its online strategy to improve ROI, cut through the noise, and continue to hit its ambitious growth targets every year.
After achieving consistent, significant growth and a strong ROI since partnering with us in 2020, the primary hurdle was to scale and accelerate the results to new heights.
SOLUTION
Our solution was to operate as a true extension of the Hopes Grove team, led by a Growth Marketing Manager who acted as the strategic glue for all activity. By becoming experts in their products and market, they translated the client’s business priorities into an integrated multi-channel marketing plan, allowing the client to focus on scaling their operations.
The strategy was designed to capture demand across the entire customer journey. To build brand authority, drive awareness-stage traffic, and capture AI Overview positions, the SEO team developed a "Knowledge Base" and a "Choosing the Right Hedge" section. These pages answered key user questions and helped to demonstrate the expertise of the client. To close the authority gap on competitors, our SEO and Digital PR teams executed a unified, keyword-led strategy to build high-value backlinks. The paid media focus was on a top-10 range of profitable best-sellers, ensuring maximum efficiency. This cross-channel collaboration was the key to our success, with insights from one channel consistently fueling another. For example, performance data was shared between Paid and Organic to lower CPCs, while customer insights from email segmentation guided audience insights across all channels. This was all underpinned by bi-weekly strategy workshops to ensure complete alignment and agility.
SKILLS LEVERAGED:
- Digital PR
- SEO
- Paid Search & Shopping
- Programmatic Advertising
- Email Marketing
- Growth Marketing
RESULTS
Our integrated strategy delivered exceptional results across all channels, achieving a 28.4% increase in total website revenue YoY and an incredible 975% ROI from the total marketing investment.
Let's deliver next level results for you
42.5%
Increase is SEO revenue YoY
744%
ROI from Paid Search
600
Backlinks from coverage
28.4%
Increase in Website revenue YoY
"We have been blown away with the success of this campaign, and Reflect Digital's dedication to managing our digital. Results have been incredible, and it's been great to see the continued increase in traffic and sales from the latest campaign. Sales have been completely transformed, and the nursery is embarking on the biggest expansion we have seen in our 29-year history, just so we can fulfil the volume of orders."
