In the digital world, it is so easy to get wrapped up in data and to forget the humans you are ultimately aiming to engage.

In this session, Becky unpacks how to ensure you have a human focus within your keyword research by understanding intent. Giving tips and tricks on how to think about intent and then most importantly what to then do about it to ensure an SEO strategy focused on impact. 

The talk covers language, landing pages and then how to measure impact. Becky also touches on how to think about where SEO fits in your wider strategy, to ensure your are not marketing in silos but building a connected journey for your audience. 

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