CHALLENGE
As one of the leading pet insurance providers in the UK, Everypaw Pet Insurance came to us looking to increase brand awareness in a bid to rival their primary competitors online.
Having previously invested in a backlink strategy that hadn’t yielded their anticipated results, we knew our approach had to be unique and creative. Our primary goal was to produce creative content that would garner the attention of publishers and achieve a series of strong backlinks. Quality over quantity was key for this campaign, as the client had a limited budget.
SOLUTION
Our digital PR team pulled together a reactive and proactive link acquisition strategy that focused on the creation of educational content for pet owners that could be pushed out to top-tier publications such as News Week and Country Living.
We produced a series of how-to guides and expert commentary leveraging Everypaw’s in-house vet to create fun and educational brain teasers and desk data research.
SKILLS LEVERAGED:
- Digital PR and Outreach
- Competitor Analysis
- Strategy
- Press List Creation via Buzzstream
- Content creation
- Outreach & Link Building
Results
Over 12 months, our PR team secured 45 pieces of top-tier coverage (with an average domain authority of 74) for Everypaw, helping them increase awareness and drive interest as a result.
Coverage including: Daily Express, Tyla, Newsweek, Country Living, Mirror, The Sun
Let's deliver next level results for you
61
pieces of coverage
35
links
2.47m
estimated views
top-tier
coverage
