This is a common requirement for our clients and one we love to tackle and deliver impactful results for. Our expertise here at Reflect Digital starts with understanding your audience to ensure we produce a strategy that fits your full requirements.
We will work closely with your business, diving deeper into this requirement to understand timescales, budget, internal procedures, lead to sale conversion rate, sales margin and more.
This all helps to understand the wider picture to ensure the strategy we suggest is fit for purpose and can deliver against your wider goals. Our process is unique to your requirements, below we walk you through some of our starting points…See the clients we've helped
Before we dive in with recommendations, it’s really important we understand how the website and strategy to date have been performing. We would conduct a full discovery phase looking at previous campaigns and results to garner a clear understanding of performance to date. We’ll take time to understand your audience and ensure our considerations are aligned to their likely behaviours. Without this understanding, we can’t apply our superpower: understanding humans!
After this, we’ll be in a position to advise on your strategy. Depending on activity to date, this could be a quick process, of a more detailed analysis. We may also suggest further tracking to ensure we understand your conversion paths etc. Or we may need to conduct a full CRO audit to give us a more detailed understanding of your conversion rate opportunities.
Once we have a full picture of your business, what you do, why you do it and your goals, we can audit your current marketing position. We will want to look at statistics from analytics and any other tracking you have, we will audit the website visually and from a functionality point of view. We will ask to know about other marketing you are doing, campaigns, events, paid search, email, the list goes on…
By understanding what has happened before we can get a picture of the impact this activity has had and how the current website is converting. Without this insight, we are working blindly.
We need to ensure your site is getting the right traffic. We’ll look at SEO, paid media, social and email campaigns to understand the best opportunities and match these to your audience profiles.
We’ll take each channel and research, where applicable, search volumes, intent, cost per click, competition, content, engagement, following etc. We will also look at these in the context of your business needs. For example, if you need to see an immediate increase then we know paid media is going to be more important than SEO short term.
Where we can, we will look at expected traffic levels, the time period for delivery and our anticipated conversion rate and CPL. This data is estimated, but invaluable when it comes to planning a profitable campaign that will make a tangible impact on your business.
Our research will help us understand current audience engagement with insights from you for customer retention and repeat purchases we’ll be able to determine if this needs improvement. We’ll consider what content will resonate with users and how we can start conversations rather than producing throw-away pieces.
It’s all about finding your sweet spot. Your strategy should be the perfect balance of brand, technology and marketing to ensure your target market can find you, trust you, become customers and ultimately advocates for your brand.Let's move the game on and focus on ROI
It’s time to move the game on.
To find out how we can help you take your business to the next level, contact our friendly and expert team today.
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