In today's ever-evolving digital landscape, the emergence of AI technology has revolutionised various industries, including video production. However, with this innovation comes a set of considerations regarding its ethical implications and practical applications. Let's delve into how you should and shouldn't utilise AI for video content creation while incorporating behavioural nudges to guide your decision-making process.


Understanding AI Video

AI-driven video production has significantly advanced, thanks to platforms like OpenAI's Sora. With just a simple prompt, you can generate fully rendered videos with remarkable accuracy, showcasing the potential of this technology. However, this raises ethical concerns about authenticity, manipulation, and misinformation. Distinguishing between real and AI-generated content becomes increasingly challenging, with accessibility amplifying the potential for misuse. To navigate this landscape responsibly, understanding AI's capabilities and limitations is crucial for leveraging its potential while ensuring ethical usage.


The Dos: Leveraging AI's Potential

  • Efficient Storyboarding and Stakeholder Engagement: AI transforms storyboard creation, providing a quick and precise method to illustrate your vision. By utilising AI, you can swiftly generate detailed storyboards, improving clarity and alignment among team members. Presenting AI-generated storyboards enhances internal stakeholder buy-in for video projects, effectively conveying your vision and garnering support for your initiatives.
  • Enhanced Creativity: AI offers a vast array of creative tools and possibilities that can augment your video production process. Explore AI-driven features such as automated editing, visual effects generation, and content personalisation to elevate the quality and impact of your videos.


The Don'ts: Cautionary Measures


  • Public Output Caution: When contemplating AI-generated content for public viewing, proceed with caution. While AI can accelerate video production, relying exclusively on AI-generated videos may jeopardise authenticity and viewer trust. Humans have a preference for content that feels authentic and relatable, known as the authenticity bias. Therefore, it's crucial to strike a balance between AI assistance and human creativity to preserve authenticity in your content. By incorporating human elements alongside AI-generated content, such as personal stories or emotions, you can maintain a genuine connection with your audience and uphold their trust in your brand.
  • Careful Resource Management: Be cautious about how you allocate resources, ensuring they aren't solely directed towards AI-driven video production. While AI can streamline processes, investing too much in these tools might overlook other vital aspects of video creation, like storytelling and audience engagement. Remember, human creativity is essential for crafting compelling content that resonates with viewers. Strive for a balanced approach that combines AI technology with human creativity to make the most impactful videos.


Key Takeaways

  • AI presents immense opportunities for streamlining video production processes and enhancing creativity.
  • Its usage should be guided by ethical considerations and a commitment to authenticity. 
  • By leveraging AI responsibly and integrating it judiciously into your workflow, you can harness its potential while preserving the integrity of your content.
  • Embrace AI as a catalyst for innovation while upholding ethical standards and maintaining human authenticity in video content creation. 

If you want to chat more about how video can support your business objectives, please reach out, we’d love to hear from you!

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Erin supports the Marketing Manager in execution of the agency’s marketing strategy and content plan. She uses her creativity and online knowledge to manage the agency’s social media accounts, where she strives to grow and expand the agencies online presence. While being a part of the agency’s vision and growth plans for the future, Erin supports on our key agency events including Aspiration Digital and our Brunch and Learn events.

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