In today's ever-evolving digital landscape, the emergence of AI technology has revolutionised various industries, including video production. However, with this innovation comes a set of considerations regarding its ethical implications and practical applications. Let's delve into how you should and shouldn't utilise AI for video content creation while incorporating behavioural nudges to guide your decision-making process.
AI-driven video production has significantly advanced, thanks to platforms like OpenAI's Sora. With just a simple prompt, you can generate fully rendered videos with remarkable accuracy, showcasing the potential of this technology. However, this raises ethical concerns about authenticity, manipulation, and misinformation. Distinguishing between real and AI-generated content becomes increasingly challenging, with accessibility amplifying the potential for misuse. To navigate this landscape responsibly, understanding AI's capabilities and limitations is crucial for leveraging its potential while ensuring ethical usage.
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Contact UsErin supports the Marketing Manager in execution of the agency’s marketing strategy and content plan. She uses her creativity and online knowledge to manage the agency’s social media accounts, where she strives to grow and expand the agencies online presence. While being a part of the agency’s vision and growth plans for the future, Erin supports on our key agency events including Aspiration Digital and our Brunch and Learn events.
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