We recently attended (22nd May 2013) the Solicitors Journal Live exhibition at the Emirates Stadium in London. During the course of the two-day event we conducted a survey of attendees to gather their views toward the marketing of their firm.
Firms represented by this survey covered all aspects of law, although those covering Family, Property and Private Client work counted for 35% of respondents.
Marketing was considered as “very important” to 56% of firms however very interestingly 78% said it had become more important in the last twelve months. The majority of firms were spending an annual budget of £10k or less on marketing but at the top end 6% were spending in excess of £100k. Surprisingly the recent “Jackson Reform” had only encouraged 29% to say that they would be increasing that spend in 2013.
A third of firms responding said they were interested in email and social marketing while SEO and PPC were level pegging in terms of popularity with newspaper and magazine marketing.
Currently respondents reported that their budget for marketing was split 70% in-house while only 30% was spent with an outside agency.